Ford Is The Leader in Social Media
I have remarked in this space before that the Ford Motor Company is doing a masterful job in Social Media. A brief visit to their Ford Story website stakes their claim to the Social Media title, unequivocally in my view. They are listening to their customers, and they are paying attention to what they are hearing.
The graph on this post, taken from The Nielsen Company and Netview statistics, tells an even more important story. Of the Top Ten Automotive websites, ranked by audience size, Ford is the only auto manufacturer listed. The audience is saying by their presence, “We might scout around for deals and Blue Book values, but when it comes to brand loyalty, our vote goes to Ford.”
I can hear you saying, “OK, but Ford is an American icon, and their CEO is remarkable. Their prominence is not because of Social Media.” I won’t dispute either claim. Ford is an icon, and Alan Mulally, the Ford CEO is remarkable. And their prominence is not because of Social Media alone.
This is just one man’s opinion, of course, but in my view Ford’s Social Media presence is second to none. Scott Monty, the head of Social Media for Ford, has a lot to be proud of, and my prediction is that as Social Media becomes more determinant of the public’s buying behavior, Ford will completely out distance the competition.