The Trajectory Formula for Success

How to Achieve Social Media Goals That Will Set You and Your Company Apart from the Competition

Entrepreneurs

Entrepreneurs

For Whom is the Trajectory Formula Intended?

The short answer is doers, practitioners and power users who despite their daily workload believe that Twitter is worth the trouble.  They believe as I do: that Twitter can have a major impact on their businesses.   They recognize they should embrace social media, but have difficulty finding the time, the energy or the skills to make it happen.

Specifically, it is intended for anyone who wants to know the secrets of social media success, particularly with Twitter – and anyone who wants to know how to achieve significant, sustainable and lasting results.

Entrepreneurs: Trajectory is for You

If you are an entrepreneur, I am especially eager to help you.  You have chosen to be the vanguard of job creation and the financial backbone of the economy. You have invested your time, skills and resources in a dream and no one is paying your bills except you.

You have unique needs and specific wants, that as your fellow entrepreneur I fully understand.

You have no interest in theory – and you can’t afford the luxury of time required for getting up to speed. You have neither the stamina nor the inclination for trial and error. You can’t afford a social media department, or even a social media assistant.

Finally and most importantly, you want to know how one motivated individual, with the required professional aptitude, can do all of this alone without staff and without significant resources.

In short, it’s just you — but with the help of “Trajectory” you are enough.

Michael Stewart Reflecting

Why Should You Listen to Me?

In decades of professional experience, I have been a corporate officer for a megacorporation with an enormous marketing budget and an entrepreneur working 16 hours per day to maximize my business.

I am a professional strategist, manager and a specialist in effective and efficient execution — with over twenty years of successful online business under my belt.

When I began the Twitter campaign that forms the basis of the Trajectory Formula, I made a conscious decision to do all of the work myself.  That means everything — from website design to full Twitter implementation; from tweeting dozens of times per day to writing 152 articles in the first year alone.

When I offer suggestions, they are proven ones. When I warn about mistakes, it’s only because I have made them myself.

I knew that to be credible in my argument that beleaguered entrepreneurs could face this task alone — I would need tangible, empirical data to prove my case. The Trajectory Formula (and the written guide) is my evidence.

I am willing, able and prepared to share my results with you and I am enthusiastic about teaching you everything I know.

That’s why I have pioneered the Trajectory Formula. I have created it for you.

Why Twitter?Why Twitter?

Why should you invest your time and energy in building a business with Twitter?  What’s in it for you?

Not long ago, the dominant business thinking was:

  1. Twitter itself was never going to amount to much.  Even today, many otherwise astute business pundits are saying that “there will never be a business there.”
  2. Similarly, serious businesses that attempted to gain marketing traction through a Twitter model were basically wasting their precious time.

However, as it turns out, the truth of the matter is an entirely different story.

Beginning as an organic marketing process, led by small business innovators everywhere, Twitter as a business strategy has now been adopted by some of the most profitable and well-respected companies on Earth.

Twitter is fast becoming an incredibly profitable way to market your business and building a substantial, loyal and engaged Twitter following for your company is the key to immense financial gains in the present and the future.

Real-World Success Stories

Virgin Airlines (317,281 Twitter Followers)

In September 2011, Virgin Airlines conducted a Twitter-only marketing campaign with incredible results.  The airline made a one day offer to Twitter followers, good for a flight from any U.S. city to any U.S. city, with a portion of the fare going to charity.

This simple use of Twitter for a one day campaign resulted in the 5th highest sales day in Virgin Airlines history.

Paramount Pictures (189,317 Twitter Followers)

Paramount Pictures opened a blockbuster Steven Spielberg movie in the summer of 2011 titled “Super 8.”  It opened to solid reviews, a large audience and a big box office.  Still, Paramount wanted to spur even greater success through a Twitter campaign.

Paramount sponsored a Twitter-only sneak peek and in a couple of hours they sold $1.5 million in tickets at the full retail price.  Of course, the added benefit of Twitter – retweets – broadened the sales even more.

Paramount had hoped for an opening weekend in the neighborhood of $20 to $25 million.  Instead they did an amazing $38 million – most of which they attributed to Twitter.

Volkswagen (64,206 Twitter Followers)

Volkswagen introduced America to the new Beetle on Twitter – an old legend meeting a new one.  The campaign was as simple as the new Beetle was exciting.  It was merely a tweeted link to Volkswagen where the Twitter followers could learn more.

The result set a record in mass marketing history.

The #VWBeetle Promoted Trend was the most engaging advertising campaign ever on Twitter, generating more than 90 million impressions within 24 hours. Additionally, The Promoted Tweet, “The 21st Century #VWBeetle was just revealed. Check out the revolutionary new take on the iconic design,” generated a 53% rate of engagement, the highest rate of engagement ever for a Promoted Tweet.

Traditional mass marketers — who gauge success at .5 percent — are still shaking their heads.

With Twitter staring at an $8 billion valuation and increasing its headcount in a down economy by another 500 employees this year, the Twitter executives are following their careful plan at just the right time.

What We Will Do for You

We are poised to provide you with profitable social media well beyond your own capabilities were you to hire internal staff — at a substantially reduced cost.

  • Every new customer will receive a free copy of the 518-page, award-winning guide - Trajectory: The Ultimate Guide to Building a Successful Business with Twitter.  This step-by-step guide will teach you everything you need to know about building a substantial, loyal and engaged Twitter following for your company which is the key to immense financial gains in the future.  It will also form the basis of the training and work we will provide. If you prefer, you can buy your copy here.
  • Money Back Guarantee 100% There are three levels of service we will provide to guarantee successful social media for your company – Basic, Premier and Enterprise.  Under the Basic Plan we will provide 10 hours of professional Trajectory service per month and under the Premier Plan we will provide 20 hours per month.  Under the Enterprise Plan we will take full responsibility for your entire social media effort including complete strategy, management and execution, with no hourly limits.
  • All three levels of service are 100% guaranteed.   Discounted Pricing
  • You will have access via Email, Skype, GoToMeeting or Telephone to daily consultations with me for training and advice up to the monthly limit of your plan.  The first hour every month is absolutely free and will not be deducted from your monthly allotment.
  • We’ll have monthly Q&A calls so we can dig into the issues facing your company and clarify anything that might not be completely clear to you.  These calls are always free.
  • And you’ll have access to a tight-knit online community of fellow members, to brainstorm solutions, trade advice and experience, find potential partners, and get personalized advice from me. No matter what’s got you stuck, the community and I are here to get you rolling again.

Add To Cart - Button Red

Testimonial about Trajectory: The Ultimate Guide to Building a Successful Business with Twitter

‘”Trajectory” is exactly what it says “trajectory”. It will launch your business and you as a person, if you just follow the systematic step by step plan on how to promote your business which gives you a result of a huge Twitter following.

From the moment I started reading this amazing piece of work by Mr Michael R H Stewart, it launched me from my space of ignorance and doubt about being a social media entrepreneur into a whole new dimension of “aha, this can be done”.  I chose this book as Mr Stewart has a brilliant reputation for advising business and people how to get “off the ground” with their product/plan, he has 20 years of internet marketing experience under his belt, 75000 engaged Twitter followers and realized after reading that he has approached this book with the human touch, stating the mistakes he has encountered and how, I as a social media entrepreneur, can avoid for the sake of wasting costs, saving time and effort but never forgetting the importance of being authentic, customer-centric and giving back once you have reached your success trajectory space.

This book applies to anyone, social media strategists, business owners/entrepreneurs or business executives, who want to boost their knowledge of how to make their business fly with Twitter, and how one is able to promote their business with Twitter, locate and engage their customers and thereby amass the Twitter following one is looking for. It is also an incredible source on which sites one can use to monitor your customers and see what they really want. He has included a daily plan on how you can systematically do your business and get that “Trajectory” that makes your business a success. The advantage of having this book is that it also deals with how to make your Twitter following sustainable and how to avoid non-compliance.

I found the glossary of internet wording and Twitter community help sites useful. I also found the examples, Steve Jobs, VW, Virgin Airlines, Mashable very valuable as it is real life scenarios that we can refer to.  All in all, business via the internet and amassing a Twitter following is “simple but not easy” and with this guide which is more like a map, it will help to point you in the right direction from the word go.  U. Hasenkopf — Entrepreneur and Owner of Social Media Collaborator

Social Media Strategists

Social Media Strategists

For Whom is the Trajectory Formula Intended?

The short answer is doers, practitioners and power users who despite their daily workload believe that Twitter is worth the trouble.  They believe as I do: that Twitter can have a major impact on their businesses.   They recognize they should embrace social media, but have difficulty finding the time, the energy or the skills to make it happen.

Specifically, it is intended for anyone who wants to know the secrets of social media success, particularly with Twitter – and anyone who wants to know how to achieve significant, sustainable and lasting results.

Social Media Strategists: The Trajectory Fortmula is for You

If you are a social media strategist, either inside your company or advising its management from an outside consultancy, this guide is also for you.   You are poised at the cutting edge of the newest and most promising area of business growth in decades and the strategies, execution techniques and management approaches you will learn in these pages will set you apart.

Michael Stewart Reflecting

Why Should You Listen to Me?

In decades of professional experience, I have been a corporate officer for a megacorporation with an enormous marketing budget and an entrepreneur working 16 hours per day to maximize my business.

I am a professional strategist, manager and a specialist in effective and efficient execution — with over twenty years of successful online business under my belt.

When I began the Twitter campaign that forms the basis of the Trajectory Formula, I made a conscious decision to do all of the work myself.  That means everything — from website design to full Twitter implementation; from tweeting dozens of times per day to writing 152 articles in the first year alone.

When I offer suggestions, they are proven ones. When I warn about mistakes, it’s only because I have made them myself.

I knew that to be credible in my argument that beleaguered entrepreneurs could face this task alone — I would need tangible, empirical data to prove my case. The Trajectory Formula (and the written guide) is my evidence.

I am willing, able and prepared to share my results with you and I am enthusiastic about teaching you everything I know.

That’s why I have pioneered the Trajectory Formula. I have created it for you.

Why Twitter?Why Twitter?

Why should you invest your time and energy in building a business with Twitter?  What’s in it for you?

Not long ago, the dominant business thinking was:

  1. Twitter itself was never going to amount to much.  Even today, many otherwise astute business pundits are saying that “there will never be a business there.”
  2. Similarly, serious businesses that attempted to gain marketing traction through a Twitter model were basically wasting their precious time.

However, as it turns out, the truth of the matter is an entirely different story.

Beginning as an organic marketing process, led by small business innovators everywhere, Twitter as a business strategy has now been adopted by some of the most profitable and well-respected companies on Earth.

Twitter is fast becoming an incredibly profitable way to market your business and building a substantial, loyal and engaged Twitter following for your company is the key to immense financial gains in the present and the future.

Real-World Success Stories

Virgin Airlines (317,281 Twitter Followers)

In September 2011, Virgin Airlines conducted a Twitter-only marketing campaign with incredible results.  The airline made a one day offer to Twitter followers, good for a flight from any U.S. city to any U.S. city, with a portion of the fare going to charity.

This simple use of Twitter for a one day campaign resulted in the 5th highest sales day in Virgin Airlines history.

Paramount Pictures (189,317 Twitter Followers)

Paramount Pictures opened a blockbuster Steven Spielberg movie in the summer of 2011 titled “Super 8.”  It opened to solid reviews, a large audience and a big box office.  Still, Paramount wanted to spur even greater success through a Twitter campaign.

Paramount sponsored a Twitter-only sneak peek and in a couple of hours they sold $1.5 million in tickets at the full retail price.  Of course, the added benefit of Twitter – retweets – broadened the sales even more.

Paramount had hoped for an opening weekend in the neighborhood of $20 to $25 million.  Instead they did an amazing $38 million – most of which they attributed to Twitter.

Volkswagen (64,206 Twitter Followers)

Volkswagen introduced America to the new Beetle on Twitter – an old legend meeting a new one.  The campaign was as simple as the new Beetle was exciting.  It was merely a tweeted link to Volkswagen where the Twitter followers could learn more.

The result set a record in mass marketing history.

The #VWBeetle Promoted Trend was the most engaging advertising campaign ever on Twitter, generating more than 90 million impressions within 24 hours. Additionally, The Promoted Tweet, “The 21st Century #VWBeetle was just revealed. Check out the revolutionary new take on the iconic design,” generated a 53% rate of engagement, the highest rate of engagement ever for a Promoted Tweet.

Traditional mass marketers — who gauge success at .5 percent — are still shaking their heads.

With Twitter staring at an $8 billion valuation and increasing its headcount in a down economy by another 500 employees this year, the Twitter executives are following their careful plan at just the right time.

What We Will Do for You

We are poised to provide you with profitable social media well beyond your own capabilities were you to hire internal staff — at a substantially reduced cost.

  • Every new customer will receive a free copy of the 518-page, award-winning guide - Trajectory: The Ultimate Guide to Building a Successful Business with Twitter.  This step-by-step guide will teach you everything you need to know about building a substantial, loyal and engaged Twitter following for your company which is the key to immense financial gains in the future.  It will also form the basis of the training and work we will provide. If you prefer, you can buy your copy here.
  • Money Back Guarantee 100% There are three levels of service we will provide to guarantee successful social media for your company - Basic, Premier and Enterprise.  Under the Basic Plan we will provide 10 hours of professional Trajectory service per month and under the Premier Plan we will provide 20 hours per month.  Under the Enterprise Plan we will take full responsibility for your entire social media effort including complete strategy, management and execution, with no hourly limits.  All three levels of service are 100% guaranteed. Please see our pricing page.
  • You will have access via Email, Skype, GoToMeeting or Telephone to daily consultations with me for training and advice up to the monthly limit of your plan.  The first hour every month is absolutely free and will not be deducted from your monthly allotment.
  • We’ll have monthly Q&A calls so we can dig into the issues facing your company and clarify anything that might not be completely clear to you.  These calls are always free.
  • And you’ll have access to a tight-knit online community of fellow members, to brainstorm solutions, trade advice and experience, find potential partners, and get personalized advice from me. No matter what’s got you stuck, the community and I are here to get you rolling again.

Add To Cart - Button Red

Testimonial about Trajectory: The Ultimate Guide to Building a Successful Business with Twitter

‘”Trajectory” is exactly what it says “trajectory”. It will launch your business and you as a person, if you just follow the systematic step by step plan on how to promote your business which gives you a result of a huge Twitter following.

From the moment I started reading this amazing piece of work by Mr Michael R H Stewart, it launched me from my space of ignorance and doubt about being a social media entrepreneur into a whole new dimension of “aha, this can be done”.  I chose this book as Mr Stewart has a brilliant reputation for advising business and people how to get “off the ground” with their product/plan, he has 20 years of internet marketing experience under his belt, 75000 engaged Twitter followers and realized after reading that he has approached this book with the human touch, stating the mistakes he has encountered and how, I as a social media entrepreneur, can avoid for the sake of wasting costs, saving time and effort but never forgetting the importance of being authentic, customer-centric and giving back once you have reached your success trajectory space.

This book applies to anyone, social media strategists, business owners/entrepreneurs or business executives, who want to boost their knowledge of how to make their business fly with Twitter, and how one is able to promote their business with Twitter, locate and engage their customers and thereby amass the Twitter following one is looking for. It is also an incredible source on which sites one can use to monitor your customers and see what they really want. He has included a daily plan on how you can systematically do your business and get that “Trajectory” that makes your business a success. The advantage of having this book is that it also deals with how to make your Twitter following sustainable and how to avoid non-compliance. I found the glossary of internet wording and Twitter community help sites useful. I also found the examples, Steve Jobs, VW, Virgin Airlines, Mashable very valuable as it is real life scenarios that we can refer to.  All in all, business via the internet and amassing a Twitter following is “simple but not easy” and with this guide which is more like a map, it will help to point you in the right direction from the word go.  U. Hasenkopf — Entrepreneur and Owner of Social Media Collaborator

CEOs

For Whom is the Trajectory Formula Intended?

The short answer is doers, practitioners and power users who despite their daily workload believe that Twitter is worth the trouble.  They believe as I do: that Twitter can have a major impact on their businesses.   They recognize they should embrace social media, but have difficulty finding the time, the energy or the skills to make it happen.

Specifically, it is intended for anyone who wants to know the secrets of social media success, particularly with Twitter – and anyone who wants to know how to achieve significant, sustainable and lasting results.

CEOs: The Trajectory Formula is for You

If you are one of the forward-looking CEOs who have broken with tradition and joined the new wave of social media, this the Trajectory Formula is definitely for you.

It will be my honor to assist you as you perform one of the most significant and transformative tasks in your company’s history.

You are taking a bold and imaginative new direction for which you can be justifiably proud.

Michael Stewart Reflecting

Why Should You Listen to Me?

In decades of professional experience, I have been a corporate officer for a megacorporation with an enormous marketing budget and an entrepreneur working 16 hours per day to maximize my business.

I am a professional strategist, manager and a specialist in effective and efficient execution — with over twenty years of successful online business under my belt.

When I began the Twitter campaign that forms the basis of the Trajectory Formula, I made a conscious decision to do all of the work myself.  That means everything — from website design to full Twitter implementation; from tweeting dozens of times per day to writing 152 articles in the first year alone.

When I offer suggestions, they are proven ones. When I warn about mistakes, it’s only because I have made them myself.

I knew that to be credible in my argument that beleaguered entrepreneurs could face this task alone — I would need tangible, empirical data to prove my case. The Trajectory Formula (and the written guide) is my evidence.

I am willing, able and prepared to share my results with you and I am enthusiastic about teaching you everything I know.

That’s why I have pioneered the Trajectory Formula. I have created it for you.

Why Twitter?Why Twitter?

Why should you invest your time and energy in building a business with Twitter?  What’s in it for you?

Not long ago, the dominant business thinking was:

  1. Twitter itself was never going to amount to much.  Even today, many otherwise astute business pundits are saying that “there will never be a business there.”
  2. Similarly, serious businesses that attempted to gain marketing traction through a Twitter model were basically wasting their precious time.

However, as it turns out, the truth of the matter is an entirely different story.

Beginning as an organic marketing process, led by small business innovators everywhere, Twitter as a business strategy has now been adopted by some of the most profitable and well-respected companies on Earth.

Twitter is fast becoming an incredibly profitable way to market your business and building a substantial, loyal and engaged Twitter following for your company is the key to immense financial gains in the present and the future.

Real-World Success Stories

Virgin Airlines (317,281 Twitter Followers)

In September 2011, Virgin Airlines conducted a Twitter-only marketing campaign with incredible results.  The airline made a one day offer to Twitter followers, good for a flight from any U.S. city to any U.S. city, with a portion of the fare going to charity.

This simple use of Twitter for a one day campaign resulted in the 5th highest sales day in Virgin Airlines history.

Paramount Pictures (189,317 Twitter Followers)

Paramount Pictures opened a blockbuster Steven Spielberg movie in the summer of 2011 titled “Super 8.”  It opened to solid reviews, a large audience and a big box office.  Still, Paramount wanted to spur even greater success through a Twitter campaign.

Paramount sponsored a Twitter-only sneak peek and in a couple of hours they sold $1.5 million in tickets at the full retail price.  Of course, the added benefit of Twitter – retweets – broadened the sales even more.

Paramount had hoped for an opening weekend in the neighborhood of $20 to $25 million.  Instead they did an amazing $38 million – most of which they attributed to Twitter.

Volkswagen (64,206 Twitter Followers)

Volkswagen introduced America to the new Beetle on Twitter – an old legend meeting a new one.  The campaign was as simple as the new Beetle was exciting.  It was merely a tweeted link to Volkswagen where the Twitter followers could learn more.

The result set a record in mass marketing history.

The #VWBeetle Promoted Trend was the most engaging advertising campaign ever on Twitter, generating more than 90 million impressions within 24 hours. Additionally, The Promoted Tweet, “The 21st Century #VWBeetle was just revealed. Check out the revolutionary new take on the iconic design,” generated a 53% rate of engagement, the highest rate of engagement ever for a Promoted Tweet.

Traditional mass marketers — who gauge success at .5 percent — are still shaking their heads.

With Twitter staring at an $8 billion valuation and increasing its headcount in a down economy by another 500 employees this year, the Twitter executives are following their careful plan at just the right time.

What We Will Do for You

We are poised to provide you with profitable social media well beyond your own capabilities were you to hire internal staff — at a substantially reduced cost.

  • Every new customer will receive a free copy of the 518-page, award-winning guide - Trajectory: The Ultimate Guide to Building a Successful Business with Twitter.  This step-by-step guide will teach you everything you need to know about building a substantial, loyal and engaged Twitter following for your company which is the key to immense financial gains in the future.  It will also form the basis of the training and work we will provide. If you prefer, you can buy your copy here.
  • Money Back Guarantee 100% There are three levels of service we will provide to guarantee successful social media for your company - Basic, Premier and Enterprise.  Under the Basic Plan we will provide 10 hours of professional Trajectory service per month and under the Premier Plan we will provide 20 hours per month.  Under the Enterprise Plan we will take full responsibility for your entire social media effort including complete strategy, management and execution, with no hourly limits.  All three levels of service are 100% guaranteed. Please see our pricing page.
  • You will have access via Email, Skype, GoToMeeting or Telephone to daily consultations with me for training and advice up to the monthly limit of your plan.  The first hour every month is absolutely free and will not be deducted from your monthly allotment.
  • We’ll have monthly Q&A calls so we can dig into the issues facing your company and clarify anything that might not be completely clear to you.  These calls are always free.
  • And you’ll have access to a tight-knit online community of fellow members, to brainstorm solutions, trade advice and experience, find potential partners, and get personalized advice from me. No matter what’s got you stuck, the community and I are here to get you rolling again.

Add To Cart - Button Red

Testimonial about Trajectory: The Ultimate Guide to Building a Successful Business with Twitter

‘”Trajectory” is exactly what it says “trajectory”. It will launch your business and you as a person, if you just follow the systematic step by step plan on how to promote your business which gives you a result of a huge Twitter following.

From the moment I started reading this amazing piece of work by Mr Michael R H Stewart, it launched me from my space of ignorance and doubt about being a social media entrepreneur into a whole new dimension of “aha, this can be done”.  I chose this book as Mr Stewart has a brilliant reputation for advising business and people how to get “off the ground” with their product/plan, he has 20 years of internet marketing experience under his belt, 75000 engaged Twitter followers and realized after reading that he has approached this book with the human touch, stating the mistakes he has encountered and how, I as a social media entrepreneur, can avoid for the sake of wasting costs, saving time and effort but never forgetting the importance of being authentic, customer-centric and giving back once you have reached your success trajectory space.

This book applies to anyone, social media strategists, business owners/entrepreneurs or business executives, who want to boost their knowledge of how to make their business fly with Twitter, and how one is able to promote their business with Twitter, locate and engage their customers and thereby amass the Twitter following one is looking for. It is also an incredible source on which sites one can use to monitor your customers and see what they really want. He has included a daily plan on how you can systematically do your business and get that “Trajectory” that makes your business a success. The advantage of having this book is that it also deals with how to make your Twitter following sustainable and how to avoid non-compliance. I found the glossary of internet wording and Twitter community help sites useful. I also found the examples, Steve Jobs, VW, Virgin Airlines, Mashable very valuable as it is real life scenarios that we can refer to.  All in all, business via the internet and amassing a Twitter following is “simple but not easy” and with this guide which is more like a map, it will help to point you in the right direction from the word go.  U. Hasenkopf — Entrepreneur and Owner of Social Media Collaborator