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	<title>Jericho Technology, Inc. &#187; Strategy</title>
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		<title>The 7 Indispensable Links to Twitter Success</title>
		<link>http://www.jerichotechnology.com/marketing/the-7-indispensable-links-to-twitter-success/</link>
		<comments>http://www.jerichotechnology.com/marketing/the-7-indispensable-links-to-twitter-success/#comments</comments>
		<pubDate>Sun, 01 Jan 2012 18:20:40 +0000</pubDate>
		<dc:creator>Michael R.H. Stewart</dc:creator>
				<category><![CDATA[General Business]]></category>
		<category><![CDATA[It's About Leadership]]></category>
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		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media History]]></category>
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		<category><![CDATA[Company Profitability]]></category>
		<category><![CDATA[Insurance Strategy]]></category>
		<category><![CDATA[Reasons for Lackluster Social Media Results]]></category>
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		<guid isPermaLink="false">http://www.jerichotechnology.com/?p=5063</guid>
		<description><![CDATA[This is Chapter 56 of the forthcoming book, Trajectory.  It is the last chapter that will be made available prior to publication later this month. Indispensable Links to Twitter Success There are seven indispensable links between a desire for Twitter accomplishment and actually accomplishing unbridled success &#8212; and the chain between them is only as strong [...]]]></description>
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		<slash:comments>54</slash:comments>
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		<title>Trajectory Chapter 1 &#8211; &#8220;The Perfect Trajectory&#8221;</title>
		<link>http://www.jerichotechnology.com/marketing/coming-soon-my-new-e-book/</link>
		<comments>http://www.jerichotechnology.com/marketing/coming-soon-my-new-e-book/#comments</comments>
		<pubDate>Wed, 10 Aug 2011 00:16:44 +0000</pubDate>
		<dc:creator>Michael R.H. Stewart</dc:creator>
				<category><![CDATA[General Business]]></category>
		<category><![CDATA[It's About Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
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		<category><![CDATA[How to Social Media Campaign]]></category>
		<category><![CDATA[Social Media Execution]]></category>
		<category><![CDATA[Social Media Management]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://www.jerichotechnology.com/?p=4755</guid>
		<description><![CDATA[Chapter 1 &#8211; The Perfect Trajectory Many years ago, I was invited by NASA to the launch of the Space Shuttle. I stood mesmerized in the early morning Florida sunshine as the ground shook, the engines roared and the calm blue sky was filled with the amazing spectacle of the enormous vehicle as it rose [...]]]></description>
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		<slash:comments>12</slash:comments>
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		<title>Top 7 Reasons for Lackluster Social Media Results</title>
		<link>http://www.jerichotechnology.com/marketing/top-7-reasons-for-lackluster-social-media-results/</link>
		<comments>http://www.jerichotechnology.com/marketing/top-7-reasons-for-lackluster-social-media-results/#comments</comments>
		<pubDate>Sat, 13 Nov 2010 17:59:02 +0000</pubDate>
		<dc:creator>Michael R.H. Stewart</dc:creator>
				<category><![CDATA[Doing What Matters]]></category>
		<category><![CDATA[General Business]]></category>
		<category><![CDATA[It's About Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[How to Social Media Campaign]]></category>
		<category><![CDATA[Reasons for Lackluster Social Media Results]]></category>
		<category><![CDATA[Social Media Execution]]></category>
		<category><![CDATA[Social Media Management]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://jerichotechnology.com/?p=4254</guid>
		<description><![CDATA[According to an important study of the largest 100 companies in the Fortune Global 500 index, conducted by the Altimeter Group, 79% of corporations have undertaken Social Media efforts.¹  Unfortunately, with a few notable exceptions, results so far have been lackluster. (Click here to download the study). The purpose of this article is to discuss [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What Does Your Website Say About You?</title>
		<link>http://www.jerichotechnology.com/marketing/what-does-your-website-say-about-you/</link>
		<comments>http://www.jerichotechnology.com/marketing/what-does-your-website-say-about-you/#comments</comments>
		<pubDate>Sat, 23 Oct 2010 01:33:49 +0000</pubDate>
		<dc:creator>Michael R.H. Stewart</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://jerichotechnology.com/?p=4237</guid>
		<description><![CDATA[What does your website say about you?  It sounds like a simple question, but it is not.  There are important strategic factors surrounding every aspect of your Social Media web initiative, including the words you choose.  Furthermore, the strategy represented by those words must be carefully planned, well-organized, systematic and disciplined. The words - The [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Social Media Strategy: It Is Simple But It Isn&#8217;t Easy</title>
		<link>http://www.jerichotechnology.com/marketing/social-media-strategy-its-simple-but-it-isnt-easy/</link>
		<comments>http://www.jerichotechnology.com/marketing/social-media-strategy-its-simple-but-it-isnt-easy/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 16:59:31 +0000</pubDate>
		<dc:creator>Michael R.H. Stewart</dc:creator>
				<category><![CDATA[Doing What Matters]]></category>
		<category><![CDATA[General Business]]></category>
		<category><![CDATA[It's About Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[success]]></category>

		<guid isPermaLink="false">http://jerichotechnology.com/?p=3957</guid>
		<description><![CDATA[Chess is an intricate game of strategy, and precise execution.  The basics can be learned in an hour, but the subtleties necessary to win, with regularity and predictability, can take years of experience to master.  To be an expert at chess requires intense study, discipline, care and painstaking skill. In short:  It&#8217;s simple, but it [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Learn Continually, or Fail Ultimately.</title>
		<link>http://www.jerichotechnology.com/marketing/learn-continually-or-fail-ultimately/</link>
		<comments>http://www.jerichotechnology.com/marketing/learn-continually-or-fail-ultimately/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 20:49:48 +0000</pubDate>
		<dc:creator>Michael R.H. Stewart</dc:creator>
				<category><![CDATA[Doing What Matters]]></category>
		<category><![CDATA[General Business]]></category>
		<category><![CDATA[It's About Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Success Stories]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://jerichotechnology.com/?p=2925</guid>
		<description><![CDATA[For those of us who can remember a time when the World Wide Web was a new concept, the Internet once seemed adventurous and exciting. Not much was at stake in those days.  Businesses saw a potential new marketplace and society embraced a new pastime.  We became a culture devoted to distance learning at one [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Twitter: Myths and Opportunities (Part 1)</title>
		<link>http://www.jerichotechnology.com/marketing/our-take-on-twitter/</link>
		<comments>http://www.jerichotechnology.com/marketing/our-take-on-twitter/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 18:04:04 +0000</pubDate>
		<dc:creator>Michael R.H. Stewart</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Success Stories]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://jerichotechnology.com/?p=1052</guid>
		<description><![CDATA[Part 1 of 6: In our previous post, &#8220;TwitterTown USA &#8211; Is It Worth The Trip?&#8221; we presented two cogent articles, both from the Harvard Business Review, that argued both sides of the viability questions regarding Twitter.  Both articles have there merits, but our opinion, and more importantly the strategy we believe springs from it, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Main Guy</title>
		<link>http://www.jerichotechnology.com/social-media/791/</link>
		<comments>http://www.jerichotechnology.com/social-media/791/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 21:54:02 +0000</pubDate>
		<dc:creator>Michael R.H. Stewart</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://jerichotechnology.com/?p=791</guid>
		<description><![CDATA[Guy Kawasaki is a positively fascinating man.

Brilliant, intuitive, evangelistic about the business power of the Internet, and remarkable in so many ways, he is worth every minute of the time it takes to follow him on Twitter or any other venue.

During the Dot.com emergence, as the founder of Garage.com, he was singlehandedly responsible for assisting countless entrepreneurs, and today with Alltop.com as his newest, exciting and useful venture, he continues to play an important role in changing the world as we know it.  Reading his personal Alltop Page is like a Rhodes Scholarship.]]></description>
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