Fascinating New Women Entrepreneurs
It has been over twenty years since Congress passed the Women’s Business Ownership Act, legislation that was enacted to give women entrepreneurs recognition and resources.
Since that time, women have been tirelessly running the race to prominence — in heels no less.
Especially now, women are playing a pivotal role in business — particularly online.
There are an estimated 8 million majority-owned (51% or higher), privately held women-owned businesses in the United States.
Women-owned businesses contribute nearly $3 trillion to our national economy and create or maintain 23 million jobs. Pay attention President Obama.
The bottom line? Clearly, women entrepreneurs play an important, and much needed role in the U.S. economy.
I have highlighted some of the more successful and prominent women in recent weeks on this blog, but what about the new and fascinating women who are just starting out? Like the rest of us, they are the ones who are placing one foot in front of the other, running the race to prominence. They deserve attention and accolades as well.
For this reason, I am inaugurating a new series, Fascinating New Women Entrepreneurs, in an effort to give credit where credit is due — long before traditional media and bloggers take up the story.
If you have someone in mind for this series, please leave a comment below.
The race to prominence doesn’t always begin in the executive suite of a New York City office building. Sometimes it starts in the most unlikely of places.
Following your dream does not always lead to reinventing a world-class corporation. Sometimes it leads to reinventing an everyday product that puts an irresistible gleam in the buyer’s eye.
For Annette Anderson, the owner of KitchenThreadz.com, it started in a small hut on the rural Nicoya Peninsula of Costa Rica.
She had reduced her possessions to those she could fit in her backpack and was preparing to hitchhike around the world.
Having spent two years in that hut, without electricity and running water, Annette described her start this way:
“I was clearing my mind at that point after deciding that corporate America wasn’t for me. I wanted to live a Zen sort of life. One of the things I learned out there was that my wants and my needs were confused, that I really needed very little. I met many poor people — really poor — who were happier than those who had a lot.”
Some entrepreneurs spend their life in the pursuit of fame, or money, or both. But not Annette Anderson. She explained it this way:
“So I’m standing there on the beach, penniless, and thought, ‘If I can make it out of this, I’m never going to worry about money again.”
Some women entrepreneurs march off to Wall Street, determined to break through the proverbial glass ceiling — one promotion at a time — thereby reinventing women’s role in business. But not Annette Anderson. Instead, her adventure led her to Jacksonville Beach, Florida, where – one-stitch-at-a-time — she is reinventing the apron.
Yes, I said apron.
According to the Toledo Blade, Annette now spends her time designing “a bevy of dazzling couture aprons designed especially for women who love to cook and love fashion.”
The industrialist Henry Ford once remarked of his first automobile, “You can have any color you want, as long as it’s black.” He then began churning out cars on an assembly line and made history. Perhaps not dazzling, his product put a lot of Americans on the road.
At KitchenThreadz, every apron is a one-of-a-kind, dazzling creation. Annette’s customers are “flirty foodies, haute couture cooks and anyone who appreciates one-of-a-kind wearable art.” Women from Australia to Paris to Santa Fe are her clients, as well as television personalities from the popular show Real Housewives of New York City.
When Ford’s first cars rolled off the assembly line, they came with an owner’s manual and you were left on your own. Not much in the way of customer service. When you receive a KitchenThreadz apron, it comes with a personalized video from Annette, explaining the design she created for you, how best to wear it, maintain it and love it.
The apron pictured here is her most recent creation, “Diamonds Are A Girl’s Best Friend,” made with love and care for Sonja Morgan of Real Housewives’ fame. If you are wondering about customer service, just spend a moment and watch this video to see what it’s like to own a KitchenThreadz original.
Oh, and if you’re thinking these aprons are as expensive as a Ford automobile, don’t worry. They start at $90.
Annette may never own a house in the Hamptons, but she is certainly living her dream. Perhaps someday she will make an apron for men — and when she does I will be her first customer.
If you would like to read the most recent press release about Annette, click here.
If you would like to read the most recent newspaper article about Annette, click here.
Recommend A Fascinating Woman Entrepreneur
If you are a woman entrepreneur with a fascinating new product or service, or if you know someone who is, please leave a comment below. I would love to hear from you.
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