Social Media Metrics

The vanguard of Social Media thought and practice is the development of metrics to determine the effectiveness and efficiency of your company’s effort.

A recently published and long-awaited landmark book by the legendary Jim Sterne, Social Media Metrics, has dramatically advanced our profession’s understanding of this critical discipline.

“What was always a hyper-drive communications tool,”  Mr. Sterne says of Social Media, “became a nuclear-powered communication tool on steroids.”

In a phrase that will not doubt become ubiquitous, he defines Social Media as “that which allows anybody to communicate with everybody.”

With a nod to Mr. Sterne for blazing this trail, Jericho Technology now provides its clients with analysis in addition to implementation of Social Media strategies.  By completing one or more of the following Contact Forms, you will enable us to prepare a preliminary analysis for your company.

Please visit the following areas on our website, complete the form(s), and we will provide you with a snapshot of your Social Media landscape, along with suggestions for further strategies and tactics that will make your Social Media efforts successful and recognized.  If your company has not established a Social Media presence, or if you have any questions or other areas of interest, please visit our Free Quote area.

Social Media Metrics forms can be found at the following links:

1. Traffic and Visitor Metrics
2. Revenue Metrics
3. Marketing and Page Metrics
4. Campaign Metrics

Mr. Sterne’s book may be purchased from Amazon.com by visiting our Social Media Reading Center (Sponsored).

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