Want to be Successful at Social Media? Here are 13 Steps You Probably Missed (Pt.6)
In previous articles we have discussed Step 1. The Proper Way to Set Goals, Step 2. The Importance of Seizing the Day … Every Day … to Advance Your Social Media Goals, Steps 3, 4 & 5. What To Do Along The Way, Steps 6, 7 & 8. Develop grit, Develop will-power & Develop the wisdom not to make your goals harder to achieve than they already are and Steps 9 & 10. Replace poor habits with better ones & Expand your center of influence, and make yourself available to those who find you influential.
Today’s article will address a pivotal issue: If you want to be successful at Social Media, you must take action.
How many times have you caught a businessperson protesting, “I know I should be involved in Social Media, and I will … as soon as I get around to it.”
To hurl this excuse formally into the dust bin of Social Media history, to the right is your own printable badge:
A Round 2 it.
Print it, frame it, or affix it to your refrigerator with a magnet. Just don’t ignore it.
Trite but hopefully memorable, this staple of every motivational speakers’ repertoire may help you avoid the worst mistake imaginable in Social Media: Doing nothing.
Seriously, there are many variations on this theme, but they all lead to the same, incontrovertible conclusion: In business, especially in Social Media, there is no acceptable excuse for inaction.
President John F. Kennedy once said, “There are costs and risks to a program of action, but they are far less than the long-range costs and risks of comfortable inaction.”
We all get comfortable with the status-quo. We are all resistant to change. But the business world has changed, like it or not. Social Media has created companies from an idea, crushed companies that refuse to keep up, and toppled governments. How much more evidence do we need before we all climb aboard this rocketing freight train?
Certainly there are costs and risks to a program of action, but in today’s Social Media world there is truly no alternative. Either you or your close competitor will own your market in a few years, and the difference is likely to be the relative power of the Social Media strategies, execution and management.
Action is more important than believing.
There once was a young boy in Illinois whose story makes this point well. His father died when he was 3, leaving the family impoverished because of his gambling losses. At the age of 6, this young man began hawking newspapers on Chicago’s South Side, while his mother worked as a dressmaker. At 13, he owned his own newsstand.
At the age of 16, he went to Detroit to help his mother in the insurance agency she had opened there. He went from office to office, making cold calls (he called them gold calls) to sell casualty insurance, and he was soon making $100 a week. He dropped out of high school to concentrate on selling insurance.
That might have been the end of it. But he continued to take action.
Instead of being comfortable, he ran $100 into millions with a strong desire to succeed, and by putting into practice the few simple principles he strongly believed in.
Years later, he contributed $10 million dollars to Richard Nixon’s campaign for the Presidency. He sipped coffee in the Oval Office with President Gerald Ford. He came a long way from the South Side of Chicago, because he believed in taking action.
Later in life he recalled, “I think there is something, more important than believing: Action! The world is full of dreamers, there aren’t enough who will move ahead and begin to take concrete steps to actualize their vision.” His name was W. Clement Stone.
In the global technology market, there are few more formidable countries than India.
But the standard of living for most is still very modest.
Into this less than comfortable environment, a young boy was born in 1957. His family lived in a two bedroom apartment in Bhuleshwar, Mumbai until the 1970s.
But like so many others who took action, he ultimately found astonishing success.
Importantly, he once described one of his key business strategies as Infectious Impatience.
It was once said of this strategy,”We call it infectious impatience. We are trying to inculcate it in the entire organization, so that things not only get done but get done in double quick time.”
In 2010, this action-oriented businessman was named among the most powerful people in the world, by Forbes in its list of “68 people who matter most.” As of 2011, he is the second richest man in Asia and the ninth richest man in the world, with a personal wealth of $27 billion.
From a 2 bedroom apartment in the 1970s, he and his family now live in a private 27 story building in Mumbai named Antilia (pictured above). It was estimated to be valued at over $1 Billion when built, and it is claimed to be the most expensive home in history.
Final thoughts …
Do these examples suggest that by adopting an aggressive Social Media strategy you will become President of the United States, an insurance magnate or a multi-billionaire? Well, of course not. But, in the words of Walt Disney, who turned an orange grove into an iconic vacation destination, “The way to get started is to quit talking and begin doing.”
Continuing this theme, Henry Ford, (whose company is one of the recognized leaders in Social Media today), “It has been my observation that most people get ahead during the time that others waste.”
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