Want to be Successful at Social Media? Here are 13 Steps You Probably Missed (Pt.1)

How to Set Effective Goals1. THE PROPER WAY TO SET GOALS

Setting goals has been a central tenet of human accomplishment since Noah built the Ark. But even Noah had it wrong.

His objective for building the Ark was so that he wouldn’t drown when the impending flood arrived. Good objective, wouldn’t you agree?  But it’s an inadequate goal.

There is a crucial difference between objectives and goals.  An objective is a target you must hit in the immediate future, often for compelling reasons, but a goal needs to be more visionary, farther reaching and more worthwhile.  Its accomplishment should make you a better man or woman, a more valuable business person, and a more engaged member of the human family, not just a more efficient selling machine.

Don’t just test the waters or investigate potential.

In the first stages of your Social Media campaign, whether you are a small business person or a Social Media manager for a large company, it may sound like a good idea to test the waters or investigate potential.  That’s far too short-sighted and unimaginative.

You may even believe that the proper approach is to start building a small Twitter following as an experiment to see what happens.  That’s too minuscule to be useful.  If you can’t imagine having 100,000 engaged Twitter followers, you should probably stick with traditional marketing and advertising.

Finally, if your ultimate goal is only to sell significantly more products and services, you are selling yourself and your company short, by a country mile.  You should be looking for ways to improve your product by listening closely to what your prospective customers want and need.  You should be using Social Media to dramatically improve your customer service, and you should be doing everything possible to make your new customers loyal and committed.  You should be looking for ways to help them, not just for ways to make a quick buck.

Do something that matters.

You should be positioning your company, as its final goal, to do something that really matters. Make a difference. Improve people’s lives.

If that seems like too tall an order while you’re struggling to make a profit, at least make a formal commitment now to share in your ultimate success when you achieve it. 

Take baby steps if that makes you more comfortable, but don’t look down at your feet.

Set your goal far down the road, even beyond the visible horizon, and then lock your gaze on that far-off end result.  Don’t micromanage your Social Media effort by looking down at your feet as you take each step.  It’s like looking down while trying to walk a tight rope.  If you do, it’s almost certain that you will fall.  Keep your head up, your back erect, and keep reminding yourself that Social Media is not just today’s task, it is a way to revolutionize your company and chart a new and exciting road to the future.


My new book, Trajectory, will be published in December, 2011.  If you found this article useful, you will love the book.  You may read the first chapter, Overview, by clicking here.

PREVIEW TRAJECTORY: To preview the complete Mind View, (conceptual diagram), of the new book Trajectory, click here for a free download.  

Trajectory Information

Anticipated Final Publish Date: December 13, 2011.

Anticipated Price: $24.95

AVAILABLE ONLINE: In addition to the book itself,  buyers will receive a password to the Client Login section of this website at no additional cost, where they can view the book in its entirety online, read supplementary materials and use expanded tutorials.  Importantly, as the Social Media landscape changes, additional material not available at the time of publication will be available here.


Any questions?  I am here to help.

If you are a businessperson searching for answers, or you know someone who is, I am very easy to get in touch with and I am eager to help.

Don’t be shy, be effective instead.  Take action.

Simply call the number below.  During normal business hours, (8 AM – 5 PM Scottsdale, Arizona time), it is my direct line.

If I am unavailable, just leave a message.

If you would prefer to exchange email I would love to here from you.   Just email michaelstewart@jerichotechnology.com or click the email badge below.   I promise I will get back to you within 24 hours.

Michael R.H. Stewart, President, Jericho Technology, Inc.


Email and Phone

 If you found this post useful, you will love my eGuide — Trajectory: The Ultimate Guide to Building a Successful Business with Twitter



About Michael R.H. Stewart
"Give me faith, freedom, resources, and a little time ... and I will make things happen that matter." Michael R.H. Stewart is a respected Internet executive with broad experience in all aspects of online business, with an emphasis given to social networking development, and company management. He has over 131,000 engaged Twitter followers. He enjoys 22 years of direct experience with corporate, entrepreneurial, governmental and non-profit clients, having advised them on all aspects of their online initiatives. Prior to his Internet career, he served as a Senior Vice President of AIG Marketing, doing business in 135 foreign countries as well as the United States. Stewart is an experienced public speaker and communicator, with worldwide experience; an expert on corporate branding; an accomplished writer, a creative thinker and problem solver.


3 Responses to “Want to be Successful at Social Media? Here are 13 Steps You Probably Missed (Pt.1)”
  1. Meo Cuenca says:

    Michael, I love your articles! As I mentioned on Twitter, they are so informative but more than that they are quite deep. The analogy of building Noah’s Ark is quite honestly in my opinion very noble & respectable. I look forward to growing in my desires that lead me to your work. Be Blessed, MEOCUENCA

  2. Thank you sincerely for your kind thoughts, Meo. Be blessed also.

  3. Want to be Successful at Social Media? Here are 13 Steps You Probably Missed (Pt.1) : Jericho Technology, Inc. http://t.co/4F9GXvVo

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