Powerful Women Entrepreneurs – Liz Strauss
A Powerful Army of Women
There is a veritable army of powerful women, who have chosen entrepreneurship and Twitter to further their ambitions and their reach.
They come from all walks of life, all professions and diverse backgrounds. And the qualities they have in common make them perfectly suited for Social Media success — even in an unpredictable economy.
They are the leaders, explorers and prime-movers in a shock-wave that will alter the course of American business. Never before have businesswomen marshaled such incredible force and kinetic energy, and Social Media is the platform from which their stories can best be told.
Their power is soft, but durable. Their dogged determination assures their success and their choice of Twitter makes their businesses sustainable.
And beneath each of their images is a compelling story. A story worth telling.
Over the next few months, I will highlight their individual stories, monitor their progress and advance their message.
What can be more irresistible than, well … being irresistible?
Sounds like a simple concept, doesn’t it? But of course, it isn’t. In fact it is the core idea behind every successful blog, and for that matter behind every successful business.
Being irresistible is an elusive quality. In the context of online business, it means creating an atmosphere where the customer is immersed in an experience he finds hugely compelling, comfortable and productive.
Liz defines irresistible businesses as those with great relationships who constantly
* Remove what customers don’t want.
* Enhance what customers love.
* Add something unexpected customers would die for.
While most bloggers struggle with finding the formula for success, Liz has boiled it down, synthesized it, and expressed it in less than twenty-five words.
The Extraordinary, Made Simple
From Einstein on down through the years, the mark of a true thought-leader has been the ability to take a revolutionary idea and make it accessible to the rest of us.
Liz Strauss has made a career out of that notion, on her blog and on the speaking circuit. But more important than that, she has created a space online where new ideas are born. More than a thought-leader, she is a thought-provoker.
Far too often, the blogosphere becomes awash with the same messages, simply repeated in slightly different language. Liz Strauss has the kind of fertile mind that consistently adds something new and important to the conversation.
Liz Strauss is a very accomplished woman, with a diverse background, a string of successes behind her and a very impressive pedigree. But that alone does not set her apart in my mind. What does, is her intellectual fervor and creativity. In short, I admire the way her mind works.
There is nothing quite so powerful as a new idea. Liz Strauss understands that nurturing new ideas — and then giving them wings — is the most important contribution she can make. It is for this reason that her’s is a story worth telling.
Watch for the next article in this series about Laura Fitton, author of Twitter for Dummies.
Getting in touch with me is very easy
If you or your company are wishing to harness the power of Social Media I am very easy to get in touch with and I am eager to help. Simply call the number below. During normal business hours, (8 AM – 5 PM Scottsdale, Arizona time), it is my direct line. Otherwise, just leave a message. If you would prefer to exchange email I would love to here from you. Just email firstname.lastname@example.org or click the email badge below. I promise I will get back to you within 24 hours.