Insurance and Social Media: The Perfect Storms Collide (Part 2)
The Chart above illustrates the Top Ten Stock Property & Casualty Companies, from the Fortune 100, in 2009.
The question this article will raise is whether or not Social Media might be appropriate in their marketing efforts, and if so, how it might be done.
It is necessary to remark, that as of this writing we have not requested information from any of these companies regarding their Social Media strategy, if they have one, but we plan to do so in the days ahead. If and when we receive any company responses we will post them on this blog. In the meantime, we intend to speculate only, based upon our understanding of their markets as they publicly describe them. If any agents or customers of these companies have an opinion to offer, we would love to hear from them also.
We want to state for the record, that these are all fine companies, and as evidenced by their top rankings in Fortune, they are all successful at generating revenue (from lowest to highest, $14 million – $112 million, respectively, in 2009).
We will allow a period of time before we complete this article, in hopes that we will have first-hand information to share with you.
<to be continued>
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"Give me faith, freedom, resources, and a little time ... and I will make things happen that matter." Michael R.H. Stewart is a respected Internet executive with broad experience in all aspects of online business, with an emphasis given to social networking development, and company management. He has over 65,000 engaged Twitter followers (http://twitter.com/jerichotech). He enjoys 20 years of direct experience with corporate, entrepreneurial, governmental and non-profit clients, having advised them on all aspects of their online initiatives. Prior to his Internet career, he served as a Senior Vice President of AIG Marketing, doing business in 135 foreign countries as well as the United States. Stewart is an experienced public speaker and communicator, with worldwide experience; an expert on corporate branding; an accomplished writer (his new book, Trajectory, is being published in January, 2012), a creative thinker and problem solver.
