How to Determine Facebook and Twitter ROI (Infographic)
Sales Really Matter
You have Facebook fans and Twitter followers, but is any of that doing you any good? A lot of marketers like to talk about “brand building” through social media as if it’s some sort of magic pill. However, unless you quantify results from Facebook and Twitter, you’ll be left in the dark as to what path to take next. If you know you are getting X number of sales as a result of your social media accounts, you can find out ways to get even more. However, if you have no idea what your Facebook and Twitter accounts are doing, you’ll be missing out on what really matters: sales.