Dunkin Donuts, Ford Motor Company and Mountain Dew
Here is a multiple choice question, taken from current headlines.
Which of the following characteristics do Dunkin’ Donuts, Ford Motor Company and Mountain Dew have in common?
- They all have powerful brands.
- They all have products that are American cultural icons.
- They all have long-term, devoted customers.
- They all have compelling, interactive websites.
- They all recognize the power of Social Media.
- They all are finding creative ways to tie offline brand experiences with online social media promotion.
- They all use Twitter as an important component of their marketing strategy.
- They all request online, new product suggestions from their customers.
- None of them have been bailed-out by the government.
If you answered “All of the above,” you would be correct.
Need evidence? See what we mean:
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"Give me faith, freedom, resources, and a little time ... and I will make things happen that matter." Michael R.H. Stewart is a respected Internet executive with broad experience in all aspects of online business, with an emphasis given to social networking development, and company management. He has over 65,000 engaged Twitter followers (http://twitter.com/jerichotech). He enjoys 20 years of direct experience with corporate, entrepreneurial, governmental and non-profit clients, having advised them on all aspects of their online initiatives. Prior to his Internet career, he served as a Senior Vice President of AIG Marketing, doing business in 135 foreign countries as well as the United States. Stewart is an experienced public speaker and communicator, with worldwide experience; an expert on corporate branding; an accomplished writer (his new book, Trajectory, is being published in January, 2012), a creative thinker and problem solver.
