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	<title>Jericho Technology, Inc.</title>
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	<link>http://www.jerichotechnology.com</link>
	<description>Social Media Strategy, Management &#38; Execution</description>
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		<title>How to Be a Successful Entrepreneur &#8211; Five Lasting Lessons</title>
		<link>http://www.jerichotechnology.com/marketing/how-to-be-a-successful-entrepreneur-five-lasting-lessons/</link>
		<comments>http://www.jerichotechnology.com/marketing/how-to-be-a-successful-entrepreneur-five-lasting-lessons/#comments</comments>
		<pubDate>Thu, 17 May 2012 20:36:26 +0000</pubDate>
		<dc:creator>Michael R.H. Stewart</dc:creator>
				<category><![CDATA[Doing What Matters]]></category>
		<category><![CDATA[General Business]]></category>
		<category><![CDATA[It's About Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
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		<category><![CDATA[Strategy]]></category>
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		<description><![CDATA[Five Lasting Lessons The road to success as an entrepreneur has five lasting lessons you must learn along the way: Work hard. Expect failures. Think. Learn while you earn. Be the best person you can be. 1. Work Hard I will be disappointed, of course, but I will not be in the least surprised if [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>Social Media is Changing the World &#8211; A Video Tribute (Part 1)</title>
		<link>http://www.jerichotechnology.com/marketing/where-inspiration-meets-execution-a-video-tribute-part-1/</link>
		<comments>http://www.jerichotechnology.com/marketing/where-inspiration-meets-execution-a-video-tribute-part-1/#comments</comments>
		<pubDate>Tue, 15 May 2012 18:56:37 +0000</pubDate>
		<dc:creator>Michael R.H. Stewart</dc:creator>
				<category><![CDATA[Doing What Matters]]></category>
		<category><![CDATA[General Business]]></category>
		<category><![CDATA[It's About Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Success Stories]]></category>

		<guid isPermaLink="false">http://www.jerichotechnology.com/?p=5204</guid>
		<description><![CDATA[&#160; Where Newborn Ideas Learn to Walk There is a magical place where newborn ideas learn to walk. It is the place that proclaims in a loud, persistent voice:  &#8221;Social media is changing the world!&#8221; For the truly lucky among us, history has invited us to watch as these ideas take their first steps. The purpose of [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>The Five Irrefutable Reasons Followers Will Follow You</title>
		<link>http://www.jerichotechnology.com/success-stories/the-five-irrefutable-reasons-followers-follow/</link>
		<comments>http://www.jerichotechnology.com/success-stories/the-five-irrefutable-reasons-followers-follow/#comments</comments>
		<pubDate>Mon, 14 May 2012 19:16:18 +0000</pubDate>
		<dc:creator>Michael R.H. Stewart</dc:creator>
				<category><![CDATA[Doing What Matters]]></category>
		<category><![CDATA[General Business]]></category>
		<category><![CDATA[It's About Leadership]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Success Stories]]></category>

		<guid isPermaLink="false">http://www.jerichotechnology.com/?p=5201</guid>
		<description><![CDATA[Respect, Trust, Liking, Support &#38; Ideas In order to build a substantial Twitter account &#8212; populated by followers who are committed, eager and loyal &#8212; you must first fully understand the five irrefutable reasons why they will follow you. Like everything else in social media, followers will follow you when you answer the question &#8220;What&#8217;s in [...]]]></description>
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		<slash:comments>6</slash:comments>
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		<title>The Staircase to Imagination</title>
		<link>http://www.jerichotechnology.com/marketing/the-staircase-to-imagination/</link>
		<comments>http://www.jerichotechnology.com/marketing/the-staircase-to-imagination/#comments</comments>
		<pubDate>Fri, 11 May 2012 19:18:32 +0000</pubDate>
		<dc:creator>Michael R.H. Stewart</dc:creator>
				<category><![CDATA[Doing What Matters]]></category>
		<category><![CDATA[General Business]]></category>
		<category><![CDATA[It's About Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Success Stories]]></category>

		<guid isPermaLink="false">http://www.jerichotechnology.com/?p=5199</guid>
		<description><![CDATA[&#160; Thomas Edison, Henry Ford, Walt Disney and Steve Jobs had one exceptional and extremely rare talent in common: They applied imagination to technology and business. While many had their feet planted firmly on the practical terra firma of business, hands in their pockets, this small but legendary pantheon of innovation led them up the staircase to imagination. [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Entrepreneurship and Twitter &#8211; the Right Decision at the Right Time</title>
		<link>http://www.jerichotechnology.com/marketing/entrepreneurship-and-twitter-the-right-decision-at-the-right-time/</link>
		<comments>http://www.jerichotechnology.com/marketing/entrepreneurship-and-twitter-the-right-decision-at-the-right-time/#comments</comments>
		<pubDate>Sat, 05 May 2012 17:55:50 +0000</pubDate>
		<dc:creator>Michael R.H. Stewart</dc:creator>
				<category><![CDATA[General Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.jerichotechnology.com/?p=5190</guid>
		<description><![CDATA[&#160; Are You Missing the Boat Entirely? There are a multitude of sins for which an entrepreneur can be forgiven: Misjudging the marketplace, the competition or the demand for his product Misunderstanding shifts in customer preferences, marketing requirements, or sales methods Misuse of available funds, customer loyalty or marketing momentum, among many others But the [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>Cirque du Soleil &#8211; Making the Competition Irrelevant</title>
		<link>http://www.jerichotechnology.com/marketing/cirque-du-soleil-making-the-competition-irrelevant/</link>
		<comments>http://www.jerichotechnology.com/marketing/cirque-du-soleil-making-the-competition-irrelevant/#comments</comments>
		<pubDate>Wed, 02 May 2012 21:47:16 +0000</pubDate>
		<dc:creator>Michael R.H. Stewart</dc:creator>
				<category><![CDATA[General Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Success Stories]]></category>

		<guid isPermaLink="false">http://www.jerichotechnology.com/?p=5183</guid>
		<description><![CDATA[&#160; Making the Competition Irrelevant Cirque du Soleil&#8217;s web presence is near perfection and their Twitter, Facebook, YouTube and Flickr pages are wonderfully compelling. They have 384,703 Twitter followers and use Promoted Tweets as a major component of their marketing efforts. But their greatest achievement is the most elusive and challenging:  They have made their competition irrelevant. How to [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The Real Value of Influence Scores</title>
		<link>http://www.jerichotechnology.com/marketing/influence/</link>
		<comments>http://www.jerichotechnology.com/marketing/influence/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 16:06:17 +0000</pubDate>
		<dc:creator>Michael R.H. Stewart</dc:creator>
				<category><![CDATA[General Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.jerichotechnology.com/?p=5171</guid>
		<description><![CDATA[An Ongoing Argument Over the last two years, I have been enmeshed in an on-going argument with myself about the value of influence scores – notably Klout and PeerIndex.  Let me explain it this way: On a scale of 1 to 100: How beautiful is a sunrise over the azure-blue Caribbean? How majestic are the [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The Search for a Marketing Shangri-La</title>
		<link>http://www.jerichotechnology.com/marketing/the-search-for-a-marketing-shangri-la/</link>
		<comments>http://www.jerichotechnology.com/marketing/the-search-for-a-marketing-shangri-la/#comments</comments>
		<pubDate>Wed, 25 Apr 2012 13:20:15 +0000</pubDate>
		<dc:creator>Michael R.H. Stewart</dc:creator>
				<category><![CDATA[Doing What Matters]]></category>
		<category><![CDATA[General Business]]></category>
		<category><![CDATA[It's About Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Success Stories]]></category>

		<guid isPermaLink="false">http://www.jerichotechnology.com/?p=5162</guid>
		<description><![CDATA[Many of us have been there. It&#8217;s an empty conference room where moments before an important, even pivotal marketing meeting has taken place. Around the table had assembled the best minds our company had to offer with one mission: After two years of intense effort our exciting new product was ready for launch &#8212; and [...]]]></description>
		<wfw:commentRss>http://www.jerichotechnology.com/marketing/the-search-for-a-marketing-shangri-la/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Five Crucial Questions to Avoid Business Failure</title>
		<link>http://www.jerichotechnology.com/general-business/five-crucial-questions-to-avoid-business-failure/</link>
		<comments>http://www.jerichotechnology.com/general-business/five-crucial-questions-to-avoid-business-failure/#comments</comments>
		<pubDate>Sun, 22 Apr 2012 23:11:17 +0000</pubDate>
		<dc:creator>Michael R.H. Stewart</dc:creator>
				<category><![CDATA[General Business]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.jerichotechnology.com/?p=5159</guid>
		<description><![CDATA[&#160; Watch for the Oops! Sign For far too many entrepreneurs, with or without social media expertise, business failure is just a matter of time. There are many reasons for this startling reality, but a core problem is that they never asked themselves five crucial questions — until it was far too late. According to the Harvard [...]]]></description>
		<wfw:commentRss>http://www.jerichotechnology.com/general-business/five-crucial-questions-to-avoid-business-failure/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
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		<title>Strategy Lessons from General Patton and the Cheshire Cat</title>
		<link>http://www.jerichotechnology.com/marketing/strategy-lessons-from-general-patton-and-the-cheshire-cat/</link>
		<comments>http://www.jerichotechnology.com/marketing/strategy-lessons-from-general-patton-and-the-cheshire-cat/#comments</comments>
		<pubDate>Wed, 11 Apr 2012 22:10:57 +0000</pubDate>
		<dc:creator>Michael R.H. Stewart</dc:creator>
				<category><![CDATA[General Business]]></category>
		<category><![CDATA[It's About Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.jerichotechnology.com/?p=5150</guid>
		<description><![CDATA[A Strategy Lesson from General Patton “Well…” Patton said in his Texas drawl, “Get back down there, son.  You’re the only son of a bitch in this headquarters who knows what he’s trying to do.” I vividly remember the first time I saw the epic movie Patton, with George C. Scott in his signature performance. [...]]]></description>
		<wfw:commentRss>http://www.jerichotechnology.com/marketing/strategy-lessons-from-general-patton-and-the-cheshire-cat/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Outrunning the Competition</title>
		<link>http://www.jerichotechnology.com/marketing/outrunning-the-competition/</link>
		<comments>http://www.jerichotechnology.com/marketing/outrunning-the-competition/#comments</comments>
		<pubDate>Sun, 08 Apr 2012 15:50:58 +0000</pubDate>
		<dc:creator>Michael R.H. Stewart</dc:creator>
				<category><![CDATA[General Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.jerichotechnology.com/?p=5140</guid>
		<description><![CDATA[(This is an excerpt from Chapter 29 of my new book &#8220;Trajectory.&#8221;) Run Smart Everything in life is a competition – with someone or something. But running fast has been overrated since we left our arboreal ancestors in the trees. It is infinitely wiser to run smart. My First Failure When I was a young boy in [...]]]></description>
		<wfw:commentRss>http://www.jerichotechnology.com/marketing/outrunning-the-competition/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The 7 Indispensable Links to Twitter Success</title>
		<link>http://www.jerichotechnology.com/marketing/the-7-indispensable-links-to-twitter-success/</link>
		<comments>http://www.jerichotechnology.com/marketing/the-7-indispensable-links-to-twitter-success/#comments</comments>
		<pubDate>Sun, 01 Jan 2012 18:20:40 +0000</pubDate>
		<dc:creator>Michael R.H. Stewart</dc:creator>
				<category><![CDATA[General Business]]></category>
		<category><![CDATA[It's About Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media History]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Company Profitability]]></category>
		<category><![CDATA[Insurance Strategy]]></category>
		<category><![CDATA[Reasons for Lackluster Social Media Results]]></category>
		<category><![CDATA[Social Media Execution]]></category>
		<category><![CDATA[Social Media Management]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Success Stories]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.jerichotechnology.com/?p=5063</guid>
		<description><![CDATA[(This is from Chapter 21 of my newly book, Trajectory.) Indispensable Links to Twitter Success There are seven indispensable links between a desire for Twitter accomplishment and actually accomplishing unbridled success &#8212; and the chain between them is only as strong as its weakest link. As you begin any Twitter campaign, and as you work it [...]]]></description>
		<wfw:commentRss>http://www.jerichotechnology.com/marketing/the-7-indispensable-links-to-twitter-success/feed/</wfw:commentRss>
		<slash:comments>68</slash:comments>
		</item>
		<item>
		<title>Four Success Lessons from Humpty-Dumpty</title>
		<link>http://www.jerichotechnology.com/marketing/four-success-lessons-from-humpty-dumpty/</link>
		<comments>http://www.jerichotechnology.com/marketing/four-success-lessons-from-humpty-dumpty/#comments</comments>
		<pubDate>Sat, 31 Dec 2011 14:18:52 +0000</pubDate>
		<dc:creator>Michael R.H. Stewart</dc:creator>
				<category><![CDATA[General Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.jerichotechnology.com/?p=5058</guid>
		<description><![CDATA[This is Chapter 10 from the forthcoming book, Trajectory. 1.  Don’t Be Hard-Boiled Humpty-Dumpty is most remembered for falling off the wall, of course, but his story has several other interesting facets that are not widely known. Humpty-Dumpty was opinionated, pugnacious, and contemptuous of the opinions of others.  To put the best spin on it, [...]]]></description>
		<wfw:commentRss>http://www.jerichotechnology.com/marketing/four-success-lessons-from-humpty-dumpty/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>The Third Billion &#8211; Women are the Next Global Economy</title>
		<link>http://www.jerichotechnology.com/marketing/the-third-billion-women-are-the-next-global-economy/</link>
		<comments>http://www.jerichotechnology.com/marketing/the-third-billion-women-are-the-next-global-economy/#comments</comments>
		<pubDate>Fri, 23 Dec 2011 14:11:04 +0000</pubDate>
		<dc:creator>Michael R.H. Stewart</dc:creator>
				<category><![CDATA[Doing What Matters]]></category>
		<category><![CDATA[General Business]]></category>
		<category><![CDATA[It's About Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media History]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Success Stories]]></category>

		<guid isPermaLink="false">http://www.jerichotechnology.com/?p=5050</guid>
		<description><![CDATA[The Third Billion &#8211; Women are the Next Global Economy Women in the executive workforce are finding themselves at the epicenter of a shockwave that is changing the economic world as we know it &#8212; or more correctly, as some thought they knew it. In a recent article, Booz &#38; Company, one of the most prestigious management consulting [...]]]></description>
		<wfw:commentRss>http://www.jerichotechnology.com/marketing/the-third-billion-women-are-the-next-global-economy/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
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		<title>The One Secret to Winning at Twitter</title>
		<link>http://www.jerichotechnology.com/marketing/the-one-secret-to-winning-at-twitter/</link>
		<comments>http://www.jerichotechnology.com/marketing/the-one-secret-to-winning-at-twitter/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 19:34:58 +0000</pubDate>
		<dc:creator>Michael R.H. Stewart</dc:creator>
				<category><![CDATA[General Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Success Stories]]></category>

		<guid isPermaLink="false">http://www.jerichotechnology.com/?p=4993</guid>
		<description><![CDATA[This is an excerpt from Chapter 29 of the forthcoming book, Trajectory. Consistency Everyone has their pet theory regarding the secrets to winning at Twitter:  A sudden viral explosion of popularity, increasing credibility, excellent content, engagement with followers and even dumb luck. All of these are contributing factors, but empirical evidence suggests another, more important way to [...]]]></description>
		<wfw:commentRss>http://www.jerichotechnology.com/marketing/the-one-secret-to-winning-at-twitter/feed/</wfw:commentRss>
		<slash:comments>15</slash:comments>
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