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	<title>Jericho Technology, Inc.</title>
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	<link>http://www.jerichotechnology.com</link>
	<description>Social Media Strategy, Management &#38; Execution</description>
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		<title>The 7 Indispensable Links to Twitter Success</title>
		<link>http://www.jerichotechnology.com/marketing/the-7-indispensable-links-to-twitter-success/</link>
		<comments>http://www.jerichotechnology.com/marketing/the-7-indispensable-links-to-twitter-success/#comments</comments>
		<pubDate>Sun, 01 Jan 2012 18:20:40 +0000</pubDate>
		<dc:creator>Michael R.H. Stewart</dc:creator>
				<category><![CDATA[General Business]]></category>
		<category><![CDATA[It's About Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media History]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Company Profitability]]></category>
		<category><![CDATA[Insurance Strategy]]></category>
		<category><![CDATA[Reasons for Lackluster Social Media Results]]></category>
		<category><![CDATA[Social Media Execution]]></category>
		<category><![CDATA[Social Media Management]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Success Stories]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.jerichotechnology.com/?p=5063</guid>
		<description><![CDATA[This is Chapter 56 of the forthcoming book, Trajectory.  It is the last chapter that will be made available prior to publication later this month. Indispensable Links to Twitter Success There are seven indispensable links between a desire for Twitter accomplishment and actually accomplishing unbridled success &#8212; and the chain between them is only as strong [...]]]></description>
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		<slash:comments>54</slash:comments>
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		<title>Four Success Lessons from Humpty-Dumpty</title>
		<link>http://www.jerichotechnology.com/marketing/four-success-lessons-from-humpty-dumpty/</link>
		<comments>http://www.jerichotechnology.com/marketing/four-success-lessons-from-humpty-dumpty/#comments</comments>
		<pubDate>Sat, 31 Dec 2011 14:18:52 +0000</pubDate>
		<dc:creator>Michael R.H. Stewart</dc:creator>
				<category><![CDATA[General Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.jerichotechnology.com/?p=5058</guid>
		<description><![CDATA[This is Chapter 10 from the forthcoming book, Trajectory. 1.  Don’t Be Hard-Boiled Humpty-Dumpty is most remembered for falling off the wall, of course, but his story has several other interesting facets that are not widely known. Humpty-Dumpty was opinionated, pugnacious, and contemptuous of the opinions of others.  To put the best spin on it, [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>The Third Billion &#8211; Women are the Next Global Economy</title>
		<link>http://www.jerichotechnology.com/marketing/the-third-billion-women-are-the-next-global-economy/</link>
		<comments>http://www.jerichotechnology.com/marketing/the-third-billion-women-are-the-next-global-economy/#comments</comments>
		<pubDate>Fri, 23 Dec 2011 14:11:04 +0000</pubDate>
		<dc:creator>Michael R.H. Stewart</dc:creator>
				<category><![CDATA[Doing What Matters]]></category>
		<category><![CDATA[General Business]]></category>
		<category><![CDATA[It's About Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media History]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Success Stories]]></category>

		<guid isPermaLink="false">http://www.jerichotechnology.com/?p=5050</guid>
		<description><![CDATA[The Third Billion &#8211; Women are the Next Global Economy Women in the executive workforce are finding themselves at the epicenter of a shockwave that is changing the economic world as we know it &#8212; or more correctly, as some thought they knew it. In a recent article, Booz &#38; Company, one of the most prestigious management consulting [...]]]></description>
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		<slash:comments>6</slash:comments>
		</item>
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		<title>The One Secret to Winning at Twitter</title>
		<link>http://www.jerichotechnology.com/marketing/the-one-secret-to-winning-at-twitter/</link>
		<comments>http://www.jerichotechnology.com/marketing/the-one-secret-to-winning-at-twitter/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 19:34:58 +0000</pubDate>
		<dc:creator>Michael R.H. Stewart</dc:creator>
				<category><![CDATA[General Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Success Stories]]></category>

		<guid isPermaLink="false">http://www.jerichotechnology.com/?p=4993</guid>
		<description><![CDATA[This is an excerpt from Chapter 29 of the forthcoming book, Trajectory. Consistency Everyone has their pet theory regarding the secrets to winning at Twitter:  A sudden viral explosion of popularity, increasing credibility, excellent content, engagement with followers and even dumb luck. All of these are contributing factors, but empirical evidence suggests another, more important way to [...]]]></description>
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		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>Aggregate Positive Exposure &#8211; Return on Involvement</title>
		<link>http://www.jerichotechnology.com/marketing/aggregate-positive-exposure-return-on-involvement/</link>
		<comments>http://www.jerichotechnology.com/marketing/aggregate-positive-exposure-return-on-involvement/#comments</comments>
		<pubDate>Thu, 24 Nov 2011 19:46:29 +0000</pubDate>
		<dc:creator>Michael R.H. Stewart</dc:creator>
				<category><![CDATA[General Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.jerichotechnology.com/?p=4978</guid>
		<description><![CDATA[Chapter 27 of the forthcoming book, Trajectory Aggregate Positive Exposure We are all familiar with the notion of encouraging &#8220;eyes on your website.&#8221;   Commonly this is measured by the number of visitors, and the number of times they visit. However, in the Trajectory Formula, a much more meaningful metric is used to measure Social Media success. [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The &#8220;Show Me&#8221; Factor &#8211; Demonstrable Value</title>
		<link>http://www.jerichotechnology.com/marketing/the-show-me-factor-demonstrable-value-part1/</link>
		<comments>http://www.jerichotechnology.com/marketing/the-show-me-factor-demonstrable-value-part1/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 11:52:56 +0000</pubDate>
		<dc:creator>Michael R.H. Stewart</dc:creator>
				<category><![CDATA[General Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.jerichotechnology.com/?p=4972</guid>
		<description><![CDATA[&#160; Please note:  This is Part 1 of Chapter 26 from the forthcoming book, Trajectory. The &#8220;Show Me&#8221; Factor Among entrepreneurs, the most common request made to Social Media practitioners is this: Show me how Social Media will contribute to my bottom-line. For many of us in professional Social Media, delivering cogently upon this request [...]]]></description>
		<wfw:commentRss>http://www.jerichotechnology.com/marketing/the-show-me-factor-demonstrable-value-part1/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Crucial Awareness: More Likely to Win</title>
		<link>http://www.jerichotechnology.com/general-business/trajectory-chapter-52-crucial-awareness-swot-r-ca-the-panic-button/</link>
		<comments>http://www.jerichotechnology.com/general-business/trajectory-chapter-52-crucial-awareness-swot-r-ca-the-panic-button/#comments</comments>
		<pubDate>Wed, 09 Nov 2011 23:02:36 +0000</pubDate>
		<dc:creator>Michael R.H. Stewart</dc:creator>
				<category><![CDATA[General Business]]></category>
		<category><![CDATA[It's About Leadership]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.jerichotechnology.com/?p=4959</guid>
		<description><![CDATA[Crucial Awareness What is one obvious difference between a long-term success and a failure? What causes a remarkable company to become a memory long before its initial public offering? What distinguishes an accomplished entrepreneur from a has-been? There are as many answers to these questions as there are different circumstances, but one certainly is Crucial [...]]]></description>
		<wfw:commentRss>http://www.jerichotechnology.com/general-business/trajectory-chapter-52-crucial-awareness-swot-r-ca-the-panic-button/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Steve Jobs &#8211; The True Measure of the Man</title>
		<link>http://www.jerichotechnology.com/success-stories/steve-jobs-the-true-measure-of-the-man/</link>
		<comments>http://www.jerichotechnology.com/success-stories/steve-jobs-the-true-measure-of-the-man/#comments</comments>
		<pubDate>Mon, 07 Nov 2011 20:05:30 +0000</pubDate>
		<dc:creator>Michael R.H. Stewart</dc:creator>
				<category><![CDATA[Doing What Matters]]></category>
		<category><![CDATA[General Business]]></category>
		<category><![CDATA[It's About Leadership]]></category>
		<category><![CDATA[Success Stories]]></category>

		<guid isPermaLink="false">http://www.jerichotechnology.com/?p=4952</guid>
		<description><![CDATA[A Man of Consequence Steve Jobs was indeed a man of consequence.  He was the quintessential entrepreneur.  But above all, he was remarkably human. He has not so much left us &#8212; as he has simply walked from one room into another &#8212;  through a doorway into his new future. He was a man who [...]]]></description>
		<wfw:commentRss>http://www.jerichotechnology.com/success-stories/steve-jobs-the-true-measure-of-the-man/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How to Achieve Escape Velocity</title>
		<link>http://www.jerichotechnology.com/marketing/how-to-achieve-escape-velocity/</link>
		<comments>http://www.jerichotechnology.com/marketing/how-to-achieve-escape-velocity/#comments</comments>
		<pubDate>Thu, 20 Oct 2011 15:52:37 +0000</pubDate>
		<dc:creator>Michael R.H. Stewart</dc:creator>
				<category><![CDATA[General Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.jerichotechnology.com/?p=4934</guid>
		<description><![CDATA[This concept is a vital part of the Trajectory Formula, as it appears in my forthcoming book. Escape Velocity In physics, escape velocity is “the speed above which an object will depart on a ballistic trajectory, and never fall back to the surface nor assume a closed orbit.” Such an object is said to “escape” the [...]]]></description>
		<wfw:commentRss>http://www.jerichotechnology.com/marketing/how-to-achieve-escape-velocity/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Trajectory Selling &#8211; It&#8217;s Not Your Father&#8217;s Bottle-Rocket</title>
		<link>http://www.jerichotechnology.com/marketing/trajectory-selling-its-not-your-fathers-bottle-rocket/</link>
		<comments>http://www.jerichotechnology.com/marketing/trajectory-selling-its-not-your-fathers-bottle-rocket/#comments</comments>
		<pubDate>Fri, 14 Oct 2011 18:00:02 +0000</pubDate>
		<dc:creator>Michael R.H. Stewart</dc:creator>
				<category><![CDATA[Doing What Matters]]></category>
		<category><![CDATA[General Business]]></category>
		<category><![CDATA[It's About Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media History]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Success Stories]]></category>

		<guid isPermaLink="false">http://www.jerichotechnology.com/?p=4925</guid>
		<description><![CDATA[Leaving the Bonds of Earth This post introduces the exciting last element of the Trajectory Formula as provided in my forthcoming book. Called Trajectory Selling, it is the hugely important and fulfilling end result of the Trajectory Formula.   It is that final powerful moment when all of the careful strategic planning, meticulous execution and precision management come [...]]]></description>
		<wfw:commentRss>http://www.jerichotechnology.com/marketing/trajectory-selling-its-not-your-fathers-bottle-rocket/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Steve Jobs &#8211; In Memoriam</title>
		<link>http://www.jerichotechnology.com/success-stories/steve-jobs-in-memoriam/</link>
		<comments>http://www.jerichotechnology.com/success-stories/steve-jobs-in-memoriam/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 01:19:44 +0000</pubDate>
		<dc:creator>Michael R.H. Stewart</dc:creator>
				<category><![CDATA[Doing What Matters]]></category>
		<category><![CDATA[It's About Leadership]]></category>
		<category><![CDATA[Success Stories]]></category>

		<guid isPermaLink="false">http://www.jerichotechnology.com/?p=4903</guid>
		<description><![CDATA[&#160; The Bell Tolls For All Of Us When John Dunne penned his immortal words, &#8220;Ask not for whom the bell tolls, it tolls for thee,&#8221; he must have had men like Steve Jobs in mind. With his tragic death the world has lost one of its true visionaries.  In a way, we were all [...]]]></description>
		<wfw:commentRss>http://www.jerichotechnology.com/success-stories/steve-jobs-in-memoriam/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Trajectory Chapter 9 &#8211; Make An Irrevocable Commitment</title>
		<link>http://www.jerichotechnology.com/marketing/the-key-to-social-media-success-make-an-irrevocable-comittment/</link>
		<comments>http://www.jerichotechnology.com/marketing/the-key-to-social-media-success-make-an-irrevocable-comittment/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 19:56:39 +0000</pubDate>
		<dc:creator>Michael R.H. Stewart</dc:creator>
				<category><![CDATA[Doing What Matters]]></category>
		<category><![CDATA[General Business]]></category>
		<category><![CDATA[It's About Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.jerichotechnology.com/?p=4894</guid>
		<description><![CDATA[This is a continuation of the Strategy chapter in Trajectory. &#160; Effective Strategy Requires An Irrevocable Commitment You may remember from the Introduction, that there are four objectives around which the Trajectory Formula is constructed. The first three objectives dealt with honing your Twitter strategy until Critical Mass and Trajectory take over &#8212; making your [...]]]></description>
		<wfw:commentRss>http://www.jerichotechnology.com/marketing/the-key-to-social-media-success-make-an-irrevocable-comittment/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>The Secret to Innovation:  Looking Inside Yourself</title>
		<link>http://www.jerichotechnology.com/strategy/the-secret-to-innovation-looking-inside-yourself/</link>
		<comments>http://www.jerichotechnology.com/strategy/the-secret-to-innovation-looking-inside-yourself/#comments</comments>
		<pubDate>Tue, 27 Sep 2011 18:19:14 +0000</pubDate>
		<dc:creator>Michael R.H. Stewart</dc:creator>
				<category><![CDATA[General Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Success Stories]]></category>

		<guid isPermaLink="false">http://www.jerichotechnology.com/?p=4885</guid>
		<description><![CDATA[&#160; &#160; When All Else Fails Use The Mud What can entrepreneurs learn from the legends of the oil industry?  What was the secret to their success? The answer?  Use the mud. This was not the mud that your children track in from their play outside &#8212; but an even dirtier concoction, fashioned from materials [...]]]></description>
		<wfw:commentRss>http://www.jerichotechnology.com/strategy/the-secret-to-innovation-looking-inside-yourself/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>The Runaway Stage and A New Kind of American Hero</title>
		<link>http://www.jerichotechnology.com/strategy/the-runaway-stage-and-a-new-kind-of-american-hero/</link>
		<comments>http://www.jerichotechnology.com/strategy/the-runaway-stage-and-a-new-kind-of-american-hero/#comments</comments>
		<pubDate>Sun, 25 Sep 2011 19:04:09 +0000</pubDate>
		<dc:creator>Michael R.H. Stewart</dc:creator>
				<category><![CDATA[Doing What Matters]]></category>
		<category><![CDATA[General Business]]></category>
		<category><![CDATA[It's About Leadership]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Success Stories]]></category>

		<guid isPermaLink="false">http://www.jerichotechnology.com/?p=4882</guid>
		<description><![CDATA[&#160; A New Kind of Hero It was 1860 and America had moved west. Unbroken wilderness was challenging Americans to adapt. Indian paths had become hazardous trails, trails had become dusty roads and then deeply rutted stage lines &#8212; and on this forbidding landscape a new kind of hero emerged. He was a man of [...]]]></description>
		<wfw:commentRss>http://www.jerichotechnology.com/strategy/the-runaway-stage-and-a-new-kind-of-american-hero/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Inspirational American Entrepreneurs (Part 1)</title>
		<link>http://www.jerichotechnology.com/success-stories/entrepreneurs-and-america-part-1/</link>
		<comments>http://www.jerichotechnology.com/success-stories/entrepreneurs-and-america-part-1/#comments</comments>
		<pubDate>Sat, 24 Sep 2011 22:19:26 +0000</pubDate>
		<dc:creator>Michael R.H. Stewart</dc:creator>
				<category><![CDATA[Doing What Matters]]></category>
		<category><![CDATA[General Business]]></category>
		<category><![CDATA[It's About Leadership]]></category>
		<category><![CDATA[Success Stories]]></category>

		<guid isPermaLink="false">http://www.jerichotechnology.com/?p=4877</guid>
		<description><![CDATA[&#160; The Light of America In the early 1880&#8242;s, America was reeling from an economic catastrophe called the Panic of 1873 &#8212; an event that triggered a severe international economic depression in both Europe and the United States. The failure of two major banks in the U.S. set off a chain reaction of bank failures and temporarily closed [...]]]></description>
		<wfw:commentRss>http://www.jerichotechnology.com/success-stories/entrepreneurs-and-america-part-1/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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