The Road to Unselfishness – Twitter’s Dark Secret (Infographic)

Road to Unselfishness

28 Reasons for Choosing Twitter to Build Your Business (Infographic)

Reasons for choosing Twitter

Twitter Success Stories (Infographic)

Twitter Success Stories

The 5 Cogs in the Online Machine: Being Available, Lucky, Rich, Smart, and Visionary

Cogs of the Machine

A Snippet of Web History

According to the website of the first-ever web server:

“1990 was a momentous year in world events. In February, Nelson Mandela was freed after 27 years in prison. In April, the space shuttle Discovery carried the Hubble Space Telescope into orbit. And in October, Germany was reunified.  Then at the end of 1990, a revolution took place that changed the way we live today.”

Without much fanfare, the Web was born in May, 1990.

My Web History

I have been doing this for an extraordinarily long time — more than 21 years — which is a stretch considering that Tim Berners-Lee, a scientist at CERN, invented the World Wide Web only 22 years ago.  My first website went live in May 1991, exactly one year after Berners-Lee coined the name World Wide Web.  In that same year,  the High Performance Computing Act, authored by then-Senator Gore, was signed into law and the Quantum Computer Services company changed its name to America Online, Inc.  The rest, as they say, was history.

In my two decades online I have welcomed my share of victories and suffered through occasional defeats, plus I have associated with many remarkable individuals along the way.

Some were lucky and a few were rich.  A smaller number were smart, and an even smaller number turned out to be true visionaries.  Despite their disimilarities, I can truthfully say that I learned from all of them.

They were all cogs in the same online machine, grinding away in hopes of finding a modicum of success or a lifetime of meaning.

The 5 Cogs

Looking back over my web history and the years of corporate experience before then, I have the unique perspective of a seasoned marketing executive charting absolutely new territory.   I was a Senior Officer at AIG before Mark Zuckerberg was a glimmer in his parent’s eyes and had a successful web business with a hundred web clients before he was seven.  I have written 190 articles on this blog and welcomed over 81,000 Twitter followers to my little piece of the online world.  Recently, I was delighted to publish my first book, “Trajectory:  The Ultimate Guide to Building a Successful Business with Twitter.” and plan to start my next book on Google Plus soon.  In short, I have had a great time: a delightful experience I owe to all of you.

If you are reading this blog, you certainly have a great deal of web experience yourself, with friends and relatives with similar stories.  As men and women who have walked this path together, we have an obligation to share what we’ve learned with others.  Perhaps in some small way we can make their travels more productive, even pleasant.

In the increasingly complex social media success machine there are five interconnected cogs.  Think of them as five stages — the states of being, if you will — that we all experience as we leave a mark on our chosen profession.

In order of importance, from the least to the most, they are: being available, lucky, rich, smart and visionary.

As a student of social media and as an aficionado of online and offline marketing for decades,  I have personally witnessed these stages in myself and others and for a few minutes today I would like to share a few thoughts with you.

The five cogs each have their own story to tell:

  1. Being Available:  The first step toward online success is availability.  Despite protests to the contrary, success is not possible until you engage with others.  In this respect, the web is not unlike main street.  This means a meeting of the minds on an equal footing.  Friends and followers, not vendors and vendees.  Availability does not mean a sales barrage.  You must help others and gain their trust, not simply sell to them.
  2. Being Lucky:  In the early days of the web, luck often was the deciding factor.  If Mark Zuckerberg had never met Sean Parker, of Napster fame, for example, would Facebook have become the Leviathan it is today?  If Steve Jobs had been given his first job at Hewlett-Packard, despite the fact that he was considered unqualified due the lack of a college degree, would Apple Computer have been born?  Being at the right place at the right time has made many a legend, but no longer.  Those days are probably over.
  3. Being Rich: Becoming fabulously wealthy by launching a novel idea was a fairly common event in the days of Yahoo, Google and Microsoft.  It’s still possible, but new ideas are much harder to come by in today’s world.
  4. Being Smart:  This is the area where the rubber meets the road today.  Finally, after years of magical web ascendancy for the lucky, the mandatory cog in today’s business is pure, unadulterated intellect.  It is by looking through new intellectual eyes at previously insoluble problems that wealth is created in the modern world.  It is widely misunderstood today, but truly smart businessmen and businesswomen are still in fairly short supply. Take for example the simple concept of how to make money on the web.  Solved problem?  Not really.  Despite the fact that in a recent Ad Age/Citigroup Facebook Survey, 98.1% of advertisers said that this year they were either going to continue their Facebook marketing budgets at the same level or increase them, only 12.2% believed that Facebook ads were very useful in driving purchase decisions.  The surprising reality is that we still don’t know how to make money online.  This may sound disconcerting, but it really isn’t.  The good news is that seasoned business people, armed with the common sense achieved through years of offline success, can become hugely successful online through smarts and creative thought.  My advice to the modern online entrepreneur?  Spend a little of every day simply thinking.  Expand your web knowledge in every way possible — and then painstakingly apply that knowledge.
  5. Being Visionary:  The final cog in the online business machine — and the one we should all be shooting for — is to be visionary.  Steve Jobs is gone — may he rest in much-deserved peace — but the future is still available for those of us who wish to think beyond the commonplace or practical.  Strive to better mankind by expanding the vision God gave you, and the success and accomplishment you desire will appear.

 If you found this post useful, you will love my eGuide — Trajectory: The Ultimate Guide to Building a Successful Business with Twitter

 

Trajectory

The 7 Indispensable Links to Twitter Success

Indispensable Links to Success

(This is from Chapter 21 of my newly book, Trajectory.)

Indispensable Links to Twitter Success

There are seven indispensable links between a desire for Twitter accomplishment and actually accomplishing unbridled successand the chain between them is only as strong as its weakest link.

As you begin any Twitter campaign, and as you work it daily, keep these seven ideas paramount in your mind.

  1. Tweet Substance, Not Sales:  The first and foremost link to Twitter Success is that you must tweet substance and not sales.  This one link – if weak – will guarantee failure.  More than any other mistake, the belief that you can tweet incessantly about your products and services without diminishing otherwise useful Twitter activity is wrong-minded and foolhardy.  There will be plenty of time for sales activity later when it is appropriate, but if you try to sell too early all your effort will be wasted.
  2. Tweet on Target:  If you follow the Trajectory Formula carefully, you will have a coherent strategy in place before you begin to tweet.  You will have assembled a Twitter following from your target market.  And you will know precisely what they want and need.  Now that you have done all these things right, the next link in the chain is to Tweet on Target.  Simply stated, this means that you will tweet an engaging combination of original articles — and the recommended articles of others – that target with precision the wants and needs you have previously identified.  In every case, remember that you are writing for them, not yourself. 
  3. Tweet Copiously:  Your tweets should be plentiful in number, full of thought and exuberant in expression.  You can’t do that in the limited space Twitter allows, so your tweets need to be signposts, directing your followers either to full articles you have written or similar articles written by others.  Forget Twitter’s genesis as a “what are you doing now” banality, and turn it into something much more.  By tweeting copiously, you will set your brand apart.
  4. Tweet Deferentially: Your followers deserve polite respect and courtesy.  The practical implication of tweeting deferentially is that, among other things, you must value their time and attention.  You must provide a quantity of useful information, without deluging their Twitter stream.  Since you are tweeting in large numbers, how do you avoid drowning their Twitter stream?  The answer is BufferApp.com; a website that schedule’s your Tweets throughout the day.  Tweeting deferentially has an added advantage.  By scheduling with care, you can accommodate different subsets of your market, in different countries worldwide; expand your activities to 24 hours per day; and maximize the return on your time investment.
  5. Tweet Consistently:  As will be discussed later in Chapter 65, consistency is perhaps the most important link in the chain of Twitter Success.  Presuming that you are following all of the elements of the Trajectory Formula, doing so inconsistently will minimize if not destroy your work.  Particularly during the period when you are building Critical Mass and Escape Velocity, you must be consistent.  Early in the campaign you will establish your daily routine – a routine your followers will come to expect – and you must maintain it.  Yes, that means working every day, at least for a period of sustained effort.  The mathematically precise upward trajectory we have discussed earlier is only possible if it is undergirded by consistency.
  6. Tweet Systematically:  At the beginning, when you are trying to remember the daily steps to take, building a Twitter following will seem arduous.  At times it will be frustrating and you will wonder if all the effort is worth it.  Just keep doing it — precisely the way I recommend — and soon it will become systematic.  That does not mean it will ever be mindless – everything you do from now on will be professional and painstaking – but it will require less intensity and mental energy than writing blog articles, for example, and completing your daily schedule will seem relaxing by comparison. 
  7. Tweet Tirelessly:  Finally, the last link in the chain of Twitter Success is that you must be tireless.  By this time, I have certainly warned you sufficiently that Social Media is simple, but it isn’t easy.  It is crucial to remember that all of this effort is building very significant value into your business.  Keep pushing yourself.  Never give up.  Every day in which you expend maximum effort, is one day less until you realize the comfort and security that tireless effort promises.

dontforgettoenroll

If you found this post useful, you will love my eGuide — Trajectory: The Ultimate Guide to Building a Successful Business with Twitter
Trajectory

 

The Third Billion – Women are the Next Global Economy

The Third Billion – Women are the Next Global Economy

Women in the executive workforce are finding themselves at the epicenter of a shockwave that is changing the economic world as we know it — or more correctly, as some thought they knew it.

In a recent article, Booz & Company, one of the most prestigious management consulting firms in the world had this to say about women in the world’s economy:

“A huge and fast-growing group of people are poised to take their place in the economic mainstream over the next decade, as producers, consumers, employees, and entrepreneurs. This group’s impact on the global economy will be at least as significant as that of China and India’s billion-plus populations. But its members have not yet attracted the level of attention they deserve.

If China and India each represent one billion emerging participants in the global marketplace, then this “third billion” is made up of women, in both developing and industrialised nations, whose economic lives have previously been stunted, underleveraged or suppressed. These women, who have been living or contributing at a subsistence level, are now entering the mainstream for the first time.” (Bold & Italics mine).

Stop for a moment and consider the breathtaking impact of these words.

This change is seismic.  It is beyond historic.  For those of us in the entrepreneurial ranks who have championed the interests of women for many years, it is electrifying.

More Good News

At the same time as the Booz & Company study, there emerged another piece of good news for women.

Fox Business News reported on December 21, 2011 that:

” Gender-diverse boards boast a 53% higher return on equity, as well as stronger stock market growth, as compared with companies that have mostly male representation in top positions.”

The article written by Marilyn Nagel, CEO of Watermark in San Francisco, California, went on to say:

“The reasons for such exceptional numbers in female-led companies are based on some recent statistics: Women make 85% of household purchasing decisions, and they hold 51.5% of all management and professional positions and 51% of the nation’s private wealth.”  (Bold & Italics mine).

Women as Entrepreneurs – The Breakthrough

The Booz & Company study made an additional comment that portends a major entrepreneurial surge from women.  They said:

“To date, the potential of women as economic players has been unrealized. The reasons became evident recently in a Booz & Company analysis of data from the International Labour Organization (ILO), a United Nations constituent that tracks global workforce statistics. Globally, many women could be considered “not prepared” (lacking sufficient education); others are “not enabled” (lacking support from families and communities); and a significant number are both. But as constraints are alleviated, the Third Billion’s movement into the middle class will accelerate. (Bold and Italics mine).

In my view, the upshot of this reality for women is that an increasing number of them will join the entrepreneurial ranks, and will do so with enormous impact.

The normal constraints — imposed by the lack of educational attainment and family support systems — are mitigated in the entrepreneurial environment.

There exists a winnowing process in normal corporate recruitment, based upon educational attainment; but such a filter has no place in the entrepreneurial system.

To use the ubiquitous U.S. Postal Service commercial: “If it fits, it ships.”

If an entrepreneur, (of either gender), achieves results – it is completely immaterial what level of education played a role.

As to the issues raised by a lack of family support systems, this problem has existed since the beginning of entrepreneurship — (again, for both genders) – it is nothing new.

An entrepreneur’s first and most difficult sale has always been to his or her family.

Admittedly, women have a much more difficult road in many cultures when adopting the role of prime-mover and risk-taker, but with the unparalleled levels of success being shown by women entrepreneurs – not to mention corporate CEOs and government leaders – even this shackle will soon fall off.

2012 Will Be the Year of the Woman

In Social Media, and in business generally, 2012 will be a banner year for women.

They certainly deserve it.  They have earned it.  In every sense, by every measure.

Over the last year it has been my honor to highlight many of their achievements and I will continue to do so.  They play a major role in my forthcoming book, Trajectory.

But most important, they are truly changing the world as some thought they knew it — and it is a welcome change.

Michael R.H. Stewart, President, Jericho Technology, Inc.

 

 

 

 

 

 

Trajectory Selling – It’s Not Your Father’s Bottle-Rocket

Escape Velocity = Trajectory Selling

Leaving the Bonds of Earth

This post introduces the exciting last element of the Trajectory Formula as provided in my forthcoming book.

Called Trajectory Selling, it is the hugely important and fulfilling end result of the Trajectory Formula.  

It is that final powerful moment when all of the careful strategic planning, meticulous execution and precision management come together with maximum thrust.

 

Escape Velocity

In physics, escape velocity is “the speed above which an object will depart on a ballistic trajectory, and never fall back to the surface nor assume a closed orbit.”

Such an object is said to “escape” the gravity of the Earth.

To leave planet Earth, an escape velocity of 11.2 km/s (approx. 40,320 km/h, or 25,000 mph) is required.  The required speed is a precise and absolute requirement.  24,000 mph is insufficient.

Once escape velocity is achieved, continued energy is less important.  The object’s rise will continue unabated by atmospheric friction and gravity.  Advancement is effortless.

 

What This Can Mean for Your Business

Trajectory will help you attain escape velocity in your business.  It will generate predictable thrust that leads to sales and profits.  And perhaps most significantly, it will propel you beyond a higher orbit — into a self-perpetuating and lasting upward trajectory.

In the Trajectory Formula, escape velocity is the sum total of the components of the formula, added together to give your selling effort the kinetic energy required for Trajectory Selling and guaranteed success.  This immensely important section of the book is purposefully left to the end.  Why?  Because it relies on everything that comes before.

Think of it this way:  When a rocket hurdles into space, it leaves the Earth’s gravitational force behind because the propulsion systems, avionics, aerodynamics, computer systems and a wealth of other components are acting together elegantly.  Nothing is left to chance.  Not a single circuit is extraneous.  Every cubic inch of the vehicle is packed with applied knowledge — from Einstein’s theory to the most advanced science.

As the Space Shuttle leaves the bonds of Earth, it incorporates the dedicated efforts of countless engineers, mathematicians, computer experts and astronauts.  And when its mission is concluded, its legacy remains the launching pad for the next generation of adventurers.

Hopefully, so it is with Trajectory.  Nothing has been left to chance.  Not a single chapter is extraneous.  Every page of the book is packed with over 20 years of accumulated knowledge — from basic marketing to the cutting edge of Social Media accomplishment.  When the book is published in December, it will carry with it a comprehensive formula for capturing online success.  And it is my hope, that it will provide the launching pad for the next generation of online entrepreneurs.

 

Bottle-RocketIt’s Not Your Father’s Bottle-Rocket

There are simpler ways to launch a selling effort.  There are countless theories on how to sell through Social Media that will demand much less of you.  There are many approaches that require less study, thought and effort.  But in one man’s humble opinion, all of these abbreviated formulas are simply bottle-rockets — offering momentary flashes of excitement, but destined to fall back unceremoniously to Earth.

Trajectory has been a labor of love and profound respect for my readers.  I have been delighted to pen the ideas that will give you what you really want and need — results and accomplishment.

 

TRAJECTORY IS COMING SOON.

My new book, Trajectory, will be published in December, 2011.  If you found this article useful, you will love the book.  You may read the first chapter, Overview, by clicking here.

PREVIEW TRAJECTORY: To preview the complete Mind View, (conceptual diagram), of the new book Trajectory, click here for a free download.  

Trajectory Information

Anticipated Final Publish Date: December 13, 2011.

Anticipated Price: $24.95

AVAILABLE ONLINE: In addition to the book itself,  buyers will receive a password to the Client Login section of this website at no additional cost, where they can view the book in its entirety online, read supplementary materials and use expanded tutorials.  Importantly, as the Social Media landscape changes, additional material not available at the time of publication will be available here.

 

Any questions?  I am here to help.

If you are a businessperson searching for answers, or you know someone who is, I am very easy to get in touch with and I am eager to help.

Don’t be shy, be effective instead.  Take action.

Simply call the number below.  During normal business hours, (8 AM – 5 PM Scottsdale, Arizona time), it is my direct line.

If I am unavailable, just leave a message.

If you would prefer to exchange email I would love to here from you.   Just email michaelstewart@jerichotechnology.com or click the email badge below.   I promise I will get back to you within 24 hours.

Michael R.H. Stewart, President, Jericho Technology, Inc.

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If you believe your company can benefit from a robust and highly professional Social Media Campaign, complete the following form for no-obligation information and an application.

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[si-contact-form form='1']

Social Media Has Become A Force Of Nature

A Force of Nature

A Force of Nature

The electrifying growth of Social Media continues to amaze, as it impacts every area of our lives.

Once thought to be a mere technological advance, it now is a powerful cultural phenomenon unequaled in our history.

Social Media has become a force of nature.

 

What Does This Mean, Exactly?

Relationships have become paramount. Social Media is not about technology, it is about relationships — finding them, nurturing them, expanding them and benefiting from them.  When people worldwide unite, the kinetic energy created is immense and unstoppable.

Traditional business has been struck by lightning. Social Media is not about promotion — it is about people.  Consumers are finding their own products, dictating marketing methods and allowing small entrepreneurs to compete effectively with the former giants of industry.

During most of my business career, the zenith of advertising in both cost and results, was a Super Bowl commercial.  Impact was assured if you had millions of dollars to spend and skill took a back seat to cash.  Today, the brilliance of Scott Monty and the Ford Explorer launch on Facebook generated more traffic than a Super Bowl Ad.

Companies whose size and profits once made them immune to competition, must now strive toward innovation instead of monopoly.  Those that do not, risk extinction.  In 10 years, 40% of the Fortune 500 will no longer exist.  The traditional world of business has been struck by lightning and is changing forever.

Our entire world is being transformed.We all live in this changing world, where 50% of the population is now under age thirty.  These vibrant young people were born into a world where email had replaced postal mail, the web was replacing libraries, and even kindergartens began learning from iPads instead of blackboards.

Our parents regaled us with tales of walking to school through snowdrifts, but today many students are studying online — and they are outperforming students who attend classes.

We grew up in a world that was split by the cold war, and the largest countries had massive armies and nuclear weapons.  Today, Facebook has a larger population than all but two nations, and with the new weapons of conversation and interaction has the power to topple governments.

China — where Twitter, Facebook, YouTube and Google are unwelcome — may someday face an online adversary more formidable than any nuclear power.

See these thoughts in a video:

 

Any questions?  I am here to help.

If you are a businessperson searching for answers, or you know someone who is, I am very easy to get in touch with and I am eager to help.

Don’t be shy, be effective instead.  Take action.

Simply call the number below.  During normal business hours, (8 AM – 5 PM Scottsdale, Arizona time), it is my direct line.

If I am unavailable, just leave a message.

If you would prefer to exchange email I would love to here from you.   Just email michaelstewart@jerichotechnology.com or click the email badge below.   I promise I will get back to you within 24 hours.

Michael R.H. Stewart, President, Jericho Technology, Inc.

 If you found this post useful, you will love my eGuide — Trajectory: The Ultimate Guide to Building a Successful Business with Twitter

 

Trajectory

Email and Phone

If you believe your company can benefit from a robust and highly professional Social Media Campaign, complete the following form for no-obligation information and an application.

Our Pricing

[si-contact-form form='1']

Will the Web Rule the World?

A New Chapter Begins

No sentient human would argue that the Web has not changed the world.

In the 22 years since Tim Berners-Lee invented the World-Wide Web while at CERN, in Switzerland, every aspect of world society has felt its omnipresent impact.

But on June 9th, 2011, the 59th annual Bilderberg Meeting began in St. Moritz, Switzerland, and with it a fascinating new chapter in the web’s dominance.

 

The Bilderberg Group

According to Wikipedia, the Bilderberg Group is an annual, unofficial, invitation-only conference of approximately 140 guests, most of whom are people of influence in the fields of politics, banking, business, the military and news media.

The names of attendees are made available to the press, but the conferences are closed to the public and the media, and no press releases are issued.

Because of its exclusivity and privacy, the Bilderberg Group is frequently accused by conspiracy theorists from both extremes of the political spectrum of being an all-powerful secret society fixing the fate of the world behind closed doors.

The purpose of this article is not to weigh in on the controversy, but rather to note the highly unusual nature of this year’s meeting:  The Guest List.

 

The Guest List

In years past, the guest list has read like a Who’s Who of the powerful, rich and famous.

Presidents, kings, queens, princes and prime ministers — titans of industry and banking — generals and tycoons — Harvard professors and Wall Street lawyers — all have been invited at one point or another.  Ex-Presidents Clinton and Ford made the list once each.  Ex-Secretary of State, Henry Kissinger, a perennial favorite, has attended on nine separate occasions including this year.  Even Bill Gates was given an invite in 2010.

But what I find fascinating, is that of the twenty-nine United States attendees in 2011, five are from the Web.

At least according to the Bilderberg committee, 17% of the most powerful and influential Americans — those most likely to change the world — make their livings from an industry that didn’t even exist three decades ago.

Take a look at who is representing the Best and the Brightest of American business this year:

  1. Jeff Bezos, Founder and CEO, Amazon.com
  2. Reid Hoffman, Co-founder and Executive Chairman of LinkedIn
  3. Chris R. Hughes, Co-founder of Facebook
  4. Craig J. Mundie, Chief Research and Strategy Officer of Microsoft
  5. Eric Schmidt, Executive Chairman of Google

Perhaps by this time next year, Jack Dorsey, the founder of Twitter will be invited.  Let’s hope so.

Jot this down and place it in your briefcase.  I certainly will.  So that the next time a business owner suggests that what we do for a living is inconsequential or irrelevant, we can show conclusively — that the Web will one day rule the world.

 If you found this post useful, you will love my eGuide — Trajectory: The Ultimate Guide to Building a Successful Business with Twitter

 

Trajectory

Is Twitter a Failed Business Strategy? The Overweight Doctor Dilemma

The Overweight Doctor Dilemma

Have you ever had this experience?

You move into a new community and you are looking for a new doctor.

Having no one to give you expert guidance, you do a quick Google search and choose a doctor with a strong reputation, a large practice and a convenient location.

However, upon arriving for your scheduled appointment, you are greeted with a dilemma when you finally meet the doctor.

He may be a recognized expert in his field, but you can’t help being concerned when the doctor is nearly as large as his practice.

I have nothing against overweight doctors necessarily.  But if a professional is advising you on good health, should he not practice what he preaches?

The same can be said of some of the larger professional agencies in the Social Media arena.  I call it the Overweight Doctor Dilemma.

The Overweight Doctor Dilemma

Let’s review Twitter as an example:

The Top 10 Social Media companies, as rated by TopSEOs.com, are listed in the Table at the end of this post.  These are all fine companies, with enormous revenue and substantial clients, and like all experienced online entrepreneurs I respect them mightily.  But upon closer examination of their actual Twitter results for their own companies, it begs the question:

Why are their Twitter followings so small?

Twitter or NotEither Twitter must be a failed business strategy, unworthy of their time and attention, or something else is amiss.

In the Bible, Luke 4:23, it is said:  “Physician, heal thyself.”

The phrase alludes to the readiness and ability of physicians to heal sickness in others while sometimes not being able or willing to heal themselves. This suggests something of ‘the cobbler always wears the worst shoes’, i.e. cobblers are too poor and busy to attend to their own footwear.

Alternatively, it suggests that some physicians, while often being able to help the sick, cannot always do so and, when sick themselves, are no better placed than anyone else.

So What’s Going on Here?

None of the companies listed below are too poor to attend to their own footwear, to use the Biblical context. In fact, according to TopSEOs.com, they had combined revenue last year of somewhere between $39 million and $62.1 million.

So, are they too busy?  Perhaps.  But also according to TopSEOs.com they employed between 348 and 500 full-time employees.  Seems like they are neither overworked nor understaffed.

That leaves us with only two choices:

  1. Either Twitter is a failed strategy, not deserving of their time and attention, or
  2. These are physicians who need to heal themselves.

By definition, none of these companies believe that Twitter is a failed strategy, because at least to some level they are recommending Twitter to their clients.  More likely, the reason is that they may be less experienced with Twitter than they might be.

In a recent post entitled Women’s Social Media Success Stories — Kraft Foods and Irene Rosenfeld, I quoted Steve Forbes asking Ms. Rosenfeld of Kraft’s success in Social Media:

“What have you done internally and with the agencies you use to really push that forward?”

Her response was instructive.   She said:

… we’re demanding that we think about what we call 360 marketing from all of our agencies, which means we want to make sure that we are addressing all the potential touch points for each of our brands as we market them.”  She continued, “And increasingly, we’re finding some of our agencies are not as able to make that leap as others. I think we started when we began though there was a sense that we wanted to try to find one-stop shopping and I think increasingly, we’re discovering that there are different places that have different skill sets and we are well served to be able to capitalize on the strengths of each of them.” (Bold type mine.)

Twitter is a Strategic Choice

Not every Social Media Strategist believes in Twitter.  It is a strategic choice.  For my part, I believe that Twitter — or the next variation on the same theme — can lead to a major strategic advantage.  I feel so strongly about this, that the strategy I have developed over the last year (the E 13 Social Media Strategy) endorses Twitter as a core element.

What are the take-aways from the Table below?

I have devoted a full year to the development of Jericho’s Twitter campaign.  As of today (May 9, 2011), we have nearly 40,000 engaged Twitter followers, more than the Top 10 Social Media Companies combined.

I believe Twitter is a singularly powerful business strategy.  If you share this view, we should be joining forces to prosper your business.

The Facts Speak for Themselves

Take a few moments to review the Table below, and please drop me an email or call with your opinions.

Michael R.H. Stewart, President, Jericho Technology, Inc.

Email and Phone

Ranking Company Twitter Followers (5/9/11)
1 Intrapromote 2,398
2 SocialMediaMarketing.com 4,563
3 WebiMax 201
4 ThinkBIGSites 584
5 Customer Magnetism 1,461
6 Conversion, Inc. 2,887
7 Web Advantage, Inc. 478
8 Reprise Media 663
9 Mint Social 1,115
10 Ketchum, Inc.

Total 14,350




By Contrast




PepsiCo 60,502

ForbesWoman 357,607

AARP 13,168

Ford (Scott Monty) 53,174

Jericho Technology (July 9, 2011)
46,364



Cautious Optimism: 17 Secrets to Success in a Broken World (Pt.3)

This is Part 3 in a series … to read Part 1 click here.  To read Part 2 click here.

To recap from the previous articles, the first ten Secrets to Success in a Broken World are as follows:

1.  You are going to make mistakes, but don’t worry about it.
2.  Fear of failure is a self-fulfilling prophecy.
3.  Look to the future.
4.  Remain healthy and avoid fatigue.
5.  Never give up on your idea.
6.  Optimism, enthusiasm and energy are your allies.
7.  To be powerful, optimism must be rugged, resilient and proclaimed from the rooftops.
8.  Cultivate a “You Can Do It” attitude.
9.  Don’t get discouraged, even when your upward climb seems painful and difficult.
10.  Optimism is the foundation of courage and true progress.

Here are the last of the 17 Secrets to Success in a Broken World

Creativity and Entrepreneurial Spirit11.  Optimism will drive your creativity and embolden your entrepreneurial spirit.

William Harrison “Bill” Frist, is an American physician, businessman, and politician. He began his career as an heir and major stockholder to the for-profit hospital chain, Hospital Corporation of America. He later served two terms as a Republican United States Senator representing Tennessee.  He was the Republican Majority Leader from 2003 until his retirement in 2007.  He had much to say about our country and its inherent optimism.  He was once quoted as saying, “We are a strong, robust, and prosperous nation. Optimism is the essence of our success.  It drives our creativity and emboldens our entrepreneurial spirit. It is what makes us invest in the future and accomplish our highest aims.”

The United States of America is an entrepreneurial nation — is and always has been.

Here ideas flourish, businesses grow, innovation is paramount, and ultimately lives are changed by men and women with vision.

America’s legacy to you and your business is its inherent optimism — sometimes strained by economics, but never defeated.

Here you are free to follow your dreams, indulge your creativity and engage completely in the entrepreneurial adventure.

As you invest in your future, while reaching out to your business contemporaries, remember that you are creating a better world for your family and fellow citizens.

Commitment12.  Cultivate optimism by committing yourself to a cause, a plan or a value system.

Robert Conroy is an author of alternate history novels. He is retired from automotive management, and currently teaches business and economic history at a local college.  He lives in suburban Detroit.  He, like the automotive city he calls home, understands the importance of commitment during the search for optimism.  He once wrote, “Cultivate optimism by committing yourself to a cause, a plan or a value system. You’ll feel that you are growing in a meaningful direction which will help you rise above day-to-day setbacks.”

Detroit, and the auto industry generally, has had more than its share of setbacks.  Commitment has been the benchmark of their painstaking march back to profitability and international recognition.

Similarly, you will find that by committing yourself to your business, its plans for the future and the welfare of its employees, the result will be a shared optimism that grim circumstances cannot dissolve.

Experience13.  Optimism, with some experience behind it, is much more energizing than plain old experience.

Twyla Tharp is an American dancer and choreographer, who lives and works in New York City.  In 1965, she formed her own company, which performed original works around the world.  Tharp has written three books, including The Creative Habit: Learn It and Use It, which has been translated into Spanish, Chinese, Russian, Korean, Thai and Japanese.

Optimism without experience is ineffectual, but experience without optimism is a total waste of time.  Experience can be recruited, but optimism must spring from the heart of the entrepreneur.  Both of these characteristics are crucial to ongoing business success.

Profits are built upon a foundation of five knowledge and experience disciplines:  Finance, income, operations, technology and product.  If you cannot personally supply these skills in abundance, hire them or engage them — but don’t ignore them.   Surround yourself with experts in each field, infect them with your optimism, and then stand back.  Unbridled success is on its way.

Stand Out14. You can stand out:  Be aware, recognize solutions, believe difficulties can be overcome, accentuate the positive, and expect the best.

William Arthur Ward is the author of Fountains of Faith, and is one of America’s most quoted writers of inspirational maxims.  His biography appears in Who’s Who in American Education, Who’s Who in Public Relations, and Who’s Who in the South and Southwest.  He once said, “Deep optimism is being aware of problems, but recognizing the solution; knowing about difficulties, but believing they can be overcome; seeing the negative, but accentuating the positive; being exposed to the worst, but expecting the best; having reason to complain, but preferring to smile.”

To be successful, especially in today’s information avalanche, you must stand out.

Being part of the masses may seem secure, but it is seldom profitable.

As an entrepreneur, you must strive to be the best of the best.  Never settle for mediocrity.

Buy Out Your Competition15. Buy out your competition … you can do it.

Robert G. Allen, is a Canadian-American financial writer.  In 1974, by his own account, he began making small real estate investments and had amassed a multi-million dollar net worth in just a few years. He is the author of several personal finance books including: Nothing Down, Creating Wealth, Multiple Streams of Income, as well as co-authoring bestsellers Cracking the Millionaire Code and The One Minute Millionaire: The Enlightened Way to Wealth. He is also the author of the Chicken Soup for the Soul franchise.  But one of his most telling comments was, “Many an optimist has become rich by buying out a pessimist.”

Optimism, experience and very hard work, will give you the opportunity one day to buy out your competition.  Sound crazy?  Many companies have done it.

We have all heard the expression, “If you can’t lick em, join em”, but what’s wrong with its corollary, “If you can’t lick em, have them join you?”   You can expand your reach, multiply your effectiveness, solidify your profits, and diversify your business.  All this while quadrupling your market capitalization and stock price.

As long as we are being optimistic, why not shoot for the moon?  An entrepreneur’s reach should always exceed his grasp.

Business Blessings16. Reflect on your present blessings, not on your past misfortunes.

Charles Dickens was the most popular English novelist of the Victorian era, and he remains popular, responsible for some of English literature’s most iconic characters.  He might not seem too relevant in today’s business world, but his advice seems appropriate to this discussion.  He suggested, “Reflect upon your present blessings, of which every man has many – not on your past misfortunes, of which all men have some.”

All of us have many blessings, count them.  Many of us have past misfortunes, forget about them.

We live free without fighting for it.  We have opportunity without sacrificing for it.  We have God-given skill without deserving it.  What a glorious future lies behind every sunrise.

Reflect on these blessings daily, be thankful for them and optimism will naturally follow.

Sunshine17. Keep your face to the sunshine and you cannot see the shadow.

Helen Keller was an American author, political activist, and lecturer. She was the first deaf and blind person to earn a Bachelor of Arts degree. The story of how Keller’s teacher, Anne Sullivan, broke through the isolation imposed by a near complete lack of language, allowing the girl to blossom as she learned to communicate, has become widely known through the dramatic depictions of the play and film The Miracle Worker.  She once said, “Optimism is the faith that leads to achievement. Nothing can be done without hope and confidence. Keep your face to the sunshine and you cannot see the shadow.”

Who better to help us see the right path, than someone who was blind but had better insight than any one us.

In much the same way as a Sunflower mysteriously faces the sun, you must condition yourself to turn towards the source of positives in your business life.

Be relentless and determined.

You cannot be discouraged if you concentrate on the many things you have done right, while disposing of the things you have done wrong.

You don’t need to ignore your mistakes, just learn from them and press on.  In short, be cautiously optimistic.


Getting in touch with me is very easy

Have a question? Or just want to chat about your business? Simply call the number below. During normal business hours (8 AM – 5 PM Scottsdale, Arizona time) it is my direct line. Otherwise, just leave a message. If you would prefer to exchange email I would love to here from you. Just email michaelstewart@jerichotechnology.com or click the email badge below. I promise I will get back to you within 24 hours.

Michael R.H. Stewart, President, Jericho Technology, Inc.

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Oscars 2011 – A Huge Social Media Success

Oscar HostsThe media has pronounced the 2011 Oscars dead-on-arrival.

How wrong they are.

In terms of its true audience impact, this may be the most successful Oscars in television history. This is not simply my personal opinion, although I found the telecast one of the most interesting in years, I am basing this assertion on empirical evidence:  Social Media metrics.

Let me explain.

Before I had my first cup of coffee this morning, the Oscar telecast was being roundly panned by virtually every media source, even Fox. According to Fox News, with the exception of the various award announcements, the show “… went downhill from there. Way down.”

Fox continued, “The Orlando Sentinel said that the show was a “disaster.” USA Today said the “pleasure diminished” as the night progressed. Moviefone.com commented that the whole thing was “boring” and “produced horribly.” CBS referred to numerous skits by rookie hosts Anne Hathaway and James Franco as “uninspiring.” And The Hollywood Reporter noted that the hosting duet was “spectacularly bad” – particularly James Franco.”

Los Angeles-based entertainment correspondent and industry expert, Gayl Murphy, had this to say: “So the Academy hired two young hip actors to host the Oscars. Someone should have told them they also needed to hire writers. Good ones, with live TV experience that can maybe write a joke or two. Actors need a script,” Murphy told usFOX411′s Pop Tarts. “But, even that wouldn’t have taken this show off life support, because it had no core focus. These two talented actors have to work in this highly political town, so they’re not about to call any A-list stars out as the brunt of a joke, they need their next job. The Oscars are Hollywood’s biggest most glamorous night of the year with all the glitz and panache on the planet. The host of a show is it’s compass – unfortunately, these hosts drove off a cliff.”

WHAT’S THE REAL STORY?

Here are the facts as we know them so far:

There were apparently 37.6 million television viewers, down slightly from last year. ABC mitigated this minor disappointment by saying that the viewership “surpassed the Emmy Awards, Grammy Awards and Golden Globes.” They also pointed out that “this was the second-biggest audience since 2007.”

But that is only part of the story, a very small part.

Like so many other things in our changing world, no event … whether it’s the Oscars or the amazingly widespread protest in the Middle East … can be viewed accurately without gauging the impact of Social Media. As was true of the Super Bowl, the Grammys and the Golden Globes, Twitter alone has turned this years Oscars into a mega-sensation.

According to TweetReach, the Oscars stimulated 1,269,790 Tweets.  Think about that for a moment.  That’s an enormous amount of additional exposure, and more importantly, it is safe to assume that most of those Tweets came from the specifically younger demographic ABC was targeting with the telecast.

The media waxed melancholy, longing for the days of Billy Crystal and his audience impact. But last night, the highlights in terms of Social Media were generated from a completely different direction.

Consider these facts:

When Melissa Leo won Best Supporting Actress, and marked the occasion with an “F-Bomb,” 10,776 Tweets were unleashed. Seven minutes later, when Toy Story 3 took the honors, 9,969 Tweets followed. When the Social Network won for Best Original Score, 9,823 Tweets praised the result. Natalie Portman’s victory was followed by 9,066 Tweets, and the King’s Speech honors by 9,618. Even if Billy Crystal had been hosting, the highest Tweet level from the evening would have been a relatively small award, Best Documentary Feature, because when Oprah presented it a staggering 11,780 Tweets exploded across the Internet.

I am saving the best for last: James Franco and Anne Hathaway, the much maligned co-hosts, scored handsomely as the first and second most mentioned on Twitter. James Franco, in particular, who was both a nominee for Best Actor and a co-host for the ceremony itself — dominated Twitter. According to metrics from Mass Relevance, Franco was the most mentioned nominee — scoring 58,197 mentions since his nomination was announced last month.

For those that agree with Fox News, that Franco “had many backstage wondering if he was a) high, b) just didn’t want to be there, or c) both,” consider this: Largely because he was Tweeting from his hand-held device during the entire telecast, “sharing an amazing real-time behind-the-scenes #Oscars experience with his very own hashtag. Click #OscarsRealTime,” the 2011 Oscars may go down in history as the most impactful and engaged broadcast of all time.

Whatever else you may think of Franco’s onstage performance, he does have a commanding Social Media following … and that’s a lot of popcorn, movie tickets and public attention.

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How To Maximize, Measure and Manage Social Media Influence (Video)

“How to Maximize, Measure and Manage Social Media Influence” is a Brainshark Video.

The purpose of this presentation is to help you evaluate your level of company or personal Social Media influence, and to give you concrete suggestions on how to improve upon it.


Getting in touch with me is very easy

Have a question? Or just want to chat about your business? Simply call the number below. During normal business hours (8 AM – 5 PM Scottsdale, Arizona time) it is my direct line. Otherwise, just leave a message. If you would prefer to exchange email I would love to here from you. Just email michaelstewart@jerichotechnology.com or click the email badge below. I promise I will get back to you within 24 hours.

Michael R.H. Stewart, President, Jericho Technology, Inc.

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Twitter Influence in Technology – History (Part4)

As has been said many times by many people, a picture is often worth a thousand words, (or Tweets in this instance.)  Accolades to Information Architects who have once again proven this point.  The infographic above does an authoritative job of illustrating both a succinct history and a powerful image of Twitter influence, organized as an analogy of the Big Bang Theory of our own universe.   We are concerned with the technology component, of course, but if you are interested in the whole story, there is a link at the bottom of this article by which you can order the graphic from the authors. A link to a complete PDF file is also included here so that you can follow along.  All biographical information is taken from Wikipedia as of May 24, 2010.

Danny Sullivan is the editor-in-chief of Search Engine Land, a blog that covers news and information about search engines, and search marketing.

Search Engine Land is owned by Third Door Media, of which Danny Sullivan is partner and chief content officer. Third Door Media also owns and operates other search related companies, including Search Marketing Now, which provides webcasts and webinars, both live and on demand, about web marketing; and Search Marketing Expo, a search engine marketing conference.

Sullivan started Search Engine Watch in June 1997 after he posted research about search engines, called A Webmaster’s Guide To Search Engines, in April 1996. Search Engine Watch was a website with tips on how to get good search engine results. Shortly after beginning in November that year, he sold it for an undisclosed amount to MecklerMedia (now Jupitermedia). He stayed on to maintain the site, and be the editor-in-chief. In 2006, it was sold to Incisive Media for $43 million. Search Engine Watch was considered by Matt Cutts of Google as “must reading,” and Tim Mayer of Yahoo! as the “most authoritative source on search.”

He has also staged the Search Engine Strategies conference six times each year, attracting 1,500 to 6,000 attendees each time.

TechCrunch is a web publication that offers technology news and analysis, as well as profiling of startup companies, products and websites. It was founded by Michael Arrington in 2005, and was first published on June 11, 2005.

The website’s Technorati rank is 2, and is 1st on the list, if you search by the Info/Tech category. As of February 11, 2010 it has over 4,563,000 RSS feed subscribers as measured by tracking company FeedBurner. On August 27, 2008, TechCrunch rolled out a new website design. In March 2010, TechCrunch announced it would be launching TechCrunch TV.

reddit is a social news website, owned by Conde Nast Digital, on which users can post links to content on the Internet. Other users may then vote the posted links “up” or “down”. Voting determines links’ prominence on reddit, with the most successful links reaching the home page. In addition, users can comment on the posted links. Furthermore, one does not need to submit an outside source as an article but can rather post a “self” post that contains original text from the submitter that can be anything.

Reddit was founded by Steve Huffman and Alexis Ohanian in 2005, both 22-year-old graduates of the University of Virginia. It received its initial funding from Y Combinator. The team expanded to include Christopher Slowe and Aaron Swartz in 2005. Aaron Swartz joined in late January 2006 as part of the company’s merger with Swartz’s Infogami. The combined company was known as “not a bug.” Condé Nast Publications, owner of Wired, acquired “not a bug” on October 31, 2006.

On June 18, 2008, Reddit became an open source project. With the exception of the anti-spam/cheating portions, all of the code and libraries written for Reddit became freely available on another website dubbed “Fixxit.”

Reddit was named by Ohanian while browsing the University of Virginia’s Alderman Library. It is pronounced, “[have you] read it.”

In January 2010, Reddit users raised over $134,000 for the victims of the 2010 Haiti earthquake.

Twitter Influence in Technology – History (Part3)

As has been said many times by many people, a picture is often worth a thousand words, (or Tweets in this instance.)  Accolades to Information Architects who have once again proven this point.  The infographic above does an authoritative job of illustrating both a succinct history and a powerful image of Twitter influence, organized as an analogy of the Big Bang Theory of our own universe.   We are concerned with the technology component, of course, but if you are interested in the whole story, there is a link at the bottom of this article by which you can order the graphic from the authors. A link to a complete PDF file is also included here so that you can follow along.  All biographical information is taken from Wikipedia as of May 24, 2010.

TWITTER INFLUENCE IN TECHNOLOGY

Christopher “Chris” Joseph Pirillo (born July 26, 1973) is the founder and maintainer of Lockergnome, a network of blogs, web forums, mailing lists and online communities. He spent two years hosting the TechTV television program Call for Help, where he also hosted the first annual Call-for-Help-a-Thon. He now hosts videos on several internet sites, including CNN, YouTube, ustream.tv, and his own website.

Pirillo Streams Live from his home office on Ustream and is one of the more popular streams, with over 5,000 people regularly watching his videos there. His live stream is the basis for YouTube videos recorded daily with a focus on software, computers, iPhone applications, operating systems, gaming and other technology-related topics and events. As of November 21, 2009, Pirillo has had over 66,000,000 views. On January 20, 2010 he reached 100,000 subscribers on his YouTube channel.

Robert Scoble (born January 18, 1965) is an American blogger, technical evangelist, and author. Scoble is best known for his blog, Scobleizer, which came to prominence during his tenure as a technical evangelist at Microsoft.  He currently works for Rackspace and the Rackspace sponsored community site Building 43. He previously worked for Fast Company as a video blogger. He is also the co-author of Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers with Shel Israel.

Techmeme is a technology news aggregator. The website has been described as “a one-page, aggregated, filtered, archiveable summary in near real-time of what is new and generating conversation”. Gabe Rivera was a compiler programmer at Intel before launching tech.memeorandum on September 12, 2005 after working on it for a year; it was later renamed to Techmeme. The website is funded entirely by Rivera, and has no investors.

Pete Cashmore (born September 18, 1985) is a social media blogger. In 2005, while working as a web technology consultant, he founded the blog Mashable, a popular site that describes itself as a “social media guide.” The site focuses on its slogan, “all that’s new on the Web”, including information about Social networks, websites, technology and various other content.

Cashmore was selected as a top 25 Forbes Web Celeb in 2007 and was also featured in BusinessWeek. In 2009, the astute self-promoter was chosen as one of Inc Magazine’s 30 Under 30, Forbes’ Top 25 Web Celebs and the Huffington Posts’ Top 10 Game Changers 2009.

He also writes a weekly column about social media and networking for CNN.com, in a move to make the site more featured around more popular technology.

Pete Cashmore’s Twitter page, @mashable, is one of Twitter’s 40 most-followed pages, with 1.7 million followers, thanks to its inclusion on the Suggested User List, an editorially hand-selected guide from Twitter. Pete Cashmore has also been crowned by INQ Mobile as the most influential Briton and most influential Twitter user in the world on 2009.

To be continued …